Business Opportunity Discovery
In order to help sellers understand industry trends, AliExpress provides a “Business Opportunity Discovery” function in the “Data Zongheng” data analysis tool in the backend. Sellers can add the “Business Opportunity Discovery” function to The data information is used as a reference for product selection. The data information here is also suitable for marketing plans. The marketing part will be explained in detail in the following chapters.
There are three pieces of data information in the “Business Opportunity Discovery” function of the “Data Zongheng” data analysis tool: industry intelligence, search word analysis, and product selection experts.
1. Industry Intelligence
The higher the number of visitors, the greater the opportunity for subcategories, and the higher the proportion of payment amount, the greater the opportunity. The larger the “Supply and Demand Index” data in “Market Size Analysis” is, the larger the ratio of sellers to buyers is, that is, the more intense the competition.
2. Product selection expert
The product selection expert page will display circles of different sizes and colors, and each circle has a keyword of product characteristics. The size of the circle represents the sales volume of the sub-category. The larger the circle, the more sales. The color represents the competition status of the sub-category. The more red, the more intense the competition, and the more blue, the less intense the competition.
Click the “Jumpsuit” circle and you can see several associated circles. These associated circles represent buyers browsing. Clicking and purchasing jumpsuits also paid attention to these subcategories. This relationship provides us with more inspiration for product selection. When we choose to use jumpsuits as the main model, we can associate these styles. For example, when promoting a jumpsuit, you can sell it with several styles of T-shirts, and buyers may buy them together to increase the unit price.
3. Search word analysis
Through search word analysis, you can understand which products have become more popular recently. You can also see which countries are searching for this keyword, combined with the season. Changes, the coming of festivals, social hot spots and other factors, we can predict the products that may be hot-selling in the future.
Market conditions
In the “National Market” section we can learn about the sales of goods in different countries. The payment amount of buyers from the United States and Russia has the highest proportion and is much higher than that of buyers from other countries. Moreover, these two countries have large land areas and large populations, and are the main platforms of AliExpress. The market needs to be opened up, so when it comes to women’s clothing, the United States and Russia must be the key countries for business, and products must be developed based on the climate, culture, and consumption habits of these two countries. The payment amount of Israeli buyers also accounts for a relatively high proportion. Israel has a small land area and a small population. Why does it rank third in terms of proportion? Because Israeli buyers are good at doing trade in the Middle East. Some wholesale goods in small quantities on AliExpress, while others use the AliExpress platform as a drop-shipping supplier and place orders from AliExpress after receiving customer orders. Therefore, we can develop some clothing styles suitable for Israeli buyers and provide certain benefits to the buyers to maintain long-term cooperative relationships.