There are many tools (platforms) on the market that can provide data. These data can serve as a reference for us to conduct market research and product selection. Here are several third-party data analysis tools (platforms).
Alexa
On the Alexa website, you can view the traffic data of global websites, as well as the comprehensive ranking and category ranking of the website.
Some countries with larger visits to AliExpress: Russia, Spain, the United States, and Brazil. Domestic sellers sell goods on AliExpress, and these countries should be used as key development markets
We can understand the traffic sources of AliExpress, and by further studying the user characteristics of upstream websites, we can have a clearer understanding of AliExpress Based on the characteristics of users, you can even consider marketing on these upstream websites to attract traffic to the store.
Websites related to the AliExpress platform, of which alibaba.com and mail.ru are both e-commerce websites. The products of these e-commerce websites should have a certain correlation with the AliExpress platform, so these The website is also a good reference to help us choose products.
If your product positioning is imitated, you might as well analyze the official website of the imitated object on Alexa to understand the characteristics of the user group of the imitated object, which is to understand the characteristics of your target buyers. For example, if your product is positioned as casual fashion for young people, you can analyze the official websites of brands such as A&F and Forever21 to understand the characteristics of their user groups.
Google Trends
Google Trends analyzes the Internet usage behavior of Google users and displays the search trends of users in different regions around the world. Google Trends provides us with a good reference for product selection, market research and marketing planning. Here you can learn about industry trends and product trends, as well as information about keywords searched by users. You can see the search trend of each keyword in Google Trends, and judge the recent sales of the product based on the trend increase or decrease.
Select the “Google Shopping” data trend. From 2015 to 2017, the keyword “wedding dress” has an obvious upward search trend. Combined with the rapid increase in global cross-border e-commerce transaction volume during this period, as well as smartphones The penetration rate is rising rapidly year by year, and it can be roughly judged that the number of buyers purchasing wedding dresses through smartphones will continue to grow.
Among them, buyers from the United Kingdom, the United States, and Australia have the highest search volume. Assuming that we consider the main target markets. Focus on the United States. Next, we can observe the data of the US market in detail.
Similar to the wedding dress category, there is also the evening dress category. When deciding whether to choose wedding dresses or evening dresses as the main sales model, You can compare keywords to understand which product has greater market demand.
WatchCount
WatchCount is a product selection tool based on the eBay platform. You can check the popularity on the eBay platform. Products can also be used as a reference for product selection on other similar platforms.
Terapeak
Use Terapeak to find product sales data on the eBay platform.
First of all, Understand the categories of hot-selling products. Click the “Research” → “Hot Research” option, and the hot search keywords and categories and sales data of the keywords will appear in the list. From this data, you can understand which ones are. Hot-selling products and which categories are popular.
Next, learn more about the categories of products you sell. Search for the keyword “dress” and the list will appear covering the keyword “dress”. Search status and sales data, you can see the transaction rate, average price, and sales quantity data details of different product categories. eBay has multiple sites for different countries, and you can view searches in different regions by site
Then, conduct specific product research. Click the “Research” → “Product Research” option, enter the keyword “wedding dress” to be queried, and select the time period to be queried.
According to the above. Search results displayed by query conditions