◆Keyword settings
(1) Make the product name concrete;
(2) Mark the brand, main materials, size, color and specific quantity of the product;< /p>
(3) Add keywords in the “Search word” column and separate the words with symbols;
(4) Unrelated brand names or keywords cannot be set to improve promotion Ranking of stores;
(5) Be careful not to make mistakes when spelling English words;
(6) When setting product names, pay attention to the order of descriptive words. For example, when describing a rose-red canvas bag, the color should be marked first, then the material, and finally the product attributes;
(7) If abbreviations are used, attention should be paid to their universality to prevent users from not understanding them. ;
(8) Gradually adjust and improve the setting of keywords during the operation process.
◆Amazon Ranking Indicators
(1) Sales Scale
Stores with large sales scale are ranked first and are linked to the sales deduction points of the platform.
(2) Evaluation statistics
The platform pays great attention to consumer feedback, and the platform will also evaluate products.
(3) Performance
Consumer opinions, refunds, etc. all fall into the category of performance.
(4) Category relevance
It is linked to the ranking of the seller’s products in all categories. Each product category on the platform covers a variety of attributes. Sellers must be specific and detailed when filling in the form, and clearly describe the size, color, material, brand and other characteristics of their products; previously, the platform allowed sellers to Select two classification nodes. Now sellers can only choose one node. Therefore, nodes must be set carefully to facilitate querying.
(5) Search relevance
Include keywords in the title or set them separately.
(6) Search keywords
Sellers should pay attention to filling in search keywords and accurately describe the characteristics and attributes of the product to improve the ranking of the product.
◆Amazon evaluation system
(1) User feedback
The feedback that consumers give to operators after receiving the products. This feedback system is closely related to the backend Corresponding to the user feedback in the performance evaluation system, consumers can evaluate operators based on their degree of satisfaction with the products, and can also rate them. If consumers have a large number of comments and high ratings, the seller’s store ranking may be higher. Relatively forward.
(2) Product Reviews
When users select products, they can refer to the reviews in the product details. The Amazon platform will conduct surveys and statistics on this, and search rankings will also be affected by the reviews. Impact. However, the platform’s product evaluation method is very different from other platforms, and the platform also provides relevant rules for operators to refer to.