The multi-platform comparison method is one of the most common and practical ways to select products. Amazon operators can follow Wish, AliExpress, eBay or foreign independent sites and other platforms in real time to see hot-selling data and rising sales. styles, and then move the styles with market potential directly to Amazon for sale according to your own needs.
Take the Amazon platform as an example. Suppose you want to select products on the Amazon platform. The product selection logic is divided into two categories: selling other people’s best-selling models and selling other people’s potential models. The following focuses on the first two categories: A type of product selection logic. The second type of product selection logic will be described in the next section, “Product Selection Method 211 Data Capture Method”.
The first category is to list the best-selling styles that others have already sold, which can be divided into the following two sub-categories:
1. List the styles that others are currently selling.
The judging criteria are the historical ranking of the listing and whether the first middle recommendation column is a recommended product advertisement with 4 stars or above. Whether it is a new or old model, if the first recommendation column in the middle of the listing is, it means that the product listing has occupied a stable search position.
For this kind of listing, if its ranking is relatively good and its sales volume is high, then even if we sell the exact same product, we will not be successful.
So, is it possible to overtake by “putting on the shelves other people’s hot-selling styles”?
Yes, there are only two situations where overtaking can be achieved:
< p>(1) The former has poor quality/listing operation errors/low review scores/FBA out of stock. On Amazon, no matter how gorgeous your listing is or how crazy your orders are, as soon as your review score is low, your sales will plummet.
(2) The original listing seriously missed some markets in the keywords/titles/advertisements.
The occurrence of (2) has a strong technical bottleneck and luck component, because Amazon’s search rules are: assuming that all the keywords/titles of your listing do not contain A, then the search for A Your listing will definitely not appear in the results. At this time, if you specialize in the search results and matching of A, you can grab a certain market. However, this is more due to the operational mistakes of the previous best-selling listings rather than the success of our operations.
Generally speaking, qualified operators will include 90% of matches and combinations. In most cases, we cannot expect our competitors to make such low-level mistakes.
2. List other people’s best-selling styles (more reviews.
We first understand the ranking information of the following two products.
The above two product information The corresponding product image.
From the product ranking information, we can see that they were all launched in 2017 and have been very popular (by observing the review distribution pattern of this product listing, we can find that at the end of 2017, the The product has a high probability of selling more than 100 pieces for 2 consecutive days), but now it is no longer hot.
At the same time, we can see the attributes of its listing recommendation field. .
Obviously, the product is hot-selling and is still in the growth stage. The product sold is exactly the same as the original product. This is the breakthrough point. In terms of probability, there is a probability of a hot product emerging from various styles. Less than 5%, but there are two ordinary stores selling the best-selling products 1 year ago, so we can know that if you have a certain advantage in price/quality, you can make the following product selection judgments.
(1) Select a product that has been very popular in the past year or so (there are many listings selling this product)
(2) The product is no longer popular. < /p>
(3) We also sell this product, and the supply chain can ensure the advantages of quality and price
If the three are consistent at the same time, we can promote and sell it as our sales target.
But one thing to note is that Amazon has once again adjusted its product recommendation rules. In the above case, “Customer who viewed this item also viewed” appeared during the time window period. Relatively short, and more growth-stage listings, the middle recommendation column is gradually occupied by “4 stars and abov (recommended product advertisements with 4 stars and above). Therefore, sellers need to check the shelf date and sales ranking of such products when selecting products. Make a comprehensive judgment.
It should be noted that this method has advantages and disadvantages.
Pros: The method is simple, easy to select products, and can be operated in real time; the platform data is displayed intuitively, and sales changes are clear at a glance. .
Disadvantages: It is impossible to hit the market gap, and the product selection idea is still of a follow-up nature; the sales volume will most likely not exceed that of the first seller to develop the style; the data has a large lag.