Take the clothing industry as an example. Because it is difficult for the Chinese to grasp the needs and aesthetics of foreign users, if we don’t think more and directly move products that meet our aesthetics and needs for sale on Amazon, we will probably lose even the traffic. will not be generated. At this time, you need to change your perspective of product selection and understand the market demand from the perspective of competitors and customers.
The so-called understanding of market demand from the perspective of competitors means considering product positioning and selection from the perspective of foreign sellers competing with us. The national conditions of the United States and China are very different. Almost all B2C websites in China started on the Internet. However, among the top 10 B2C websites in the United States, except Amazon, the remaining 9 all have offline physical retail backgrounds. Therefore, the United States online The integration of online and offline services has been quite complete. Almost every major American seller on Amazon has its own independent website. We can go to their independent stations to observe changes in style/product trends and find certain patterns.
Of course, it is not recommended to directly use the big sales on Amazon as a reference, because Amazon has already settled in a large number of domestic sellers, and you cannot guarantee that the person you are referring to must be a foreigner.
To understand the market from the customer’s perspective, in addition to paying attention to the highlighted positive and negative reviews, you must also comprehensively compare the average and the description of the link itself. For customers, they have certain expectations for the product before purchasing. After purchasing, they will compare the actual level of the product with their expectations before purchasing, and finally leave a review. Since pricing, logistics, customer service and other factors will all have an impact on customer reviews, it is necessary to eliminate the above factors when selecting products and analyze the real needs of customers. This analysis method is generally used in standard products, and its reference basis can be Q&A or review. Of course, the Amazon platform now also has the function of summarizing review keywords based on customer reviews.