1. Video title optimization
The title of a YouTube video has 100 characters, but will be reduced to 70 characters when displayed in search results, so precise keywords must be used at the beginning of the title to improve it. Ranking.
2. Video description informationization
Through video description, YouTube and Google can understand the background of your video to improve rankings, and increase the probability of it appearing in the recommended video column. You can make full use of 5,000 characters, include as much information as possible, and reflect the main keywords in the first 30 words. Remember not to pile up keywords.
3. Determine precise keywords
(1) Conduct keyword research on Lazada advertisements and product details in advance, and use the video file name, video title, video description and background keywords These main keywords are included in the tags.
(2) You can also use tags of popular videos on YouTube. Sellers can use the Chrome extension vidIQ. Once installed, you can simply click on the video to view the video tags.
4. YouTube video link
(1) Use the long link to YouTube instead of the shorter version to avoid link redirection. YouTube will automatically hide links that are too long, so don’t worry about the aesthetics.
(2) When the YouTube link in the video details refers to other valuable videos, the YouTube algorithm will reward you because you allow viewers to stay on YouTube to view other videos.
5. YouTube case sharing
How did an 18-year-old celebrity achieve 300,000 views and more than 10,000 likes? First, use precise keywords to attract interested people to click. For example, this video indicates that this product can be purchased on the Lazada platform, and the title indicates that the content of the celebrity’s video is to evaluate women’s backpacks, clothes, and soft boxes, such as As shown in Figure 12-6. This also reminds Lazada sellers to accurately locate the customer groups of their products and find YouTube celebrities that the customer groups will be interested in for promotion.
Secondly, use the Lazada link in the video details to guide viewers to the product page to watch, thereby achieving conversion.
Use the social media links in the video details to guide viewers to other social platforms to increase personal or brand awareness.