Let’s take a look at a product from “J.Adams”, a big seller in the shoe category on Amazon. The product title is: “Pointed Toe Open Side Cut Out Flats – Casual Trendy Slip On Shoes -Comfortable Loafer Ankle Bootie – Pismo by J. Adams”.
We can see that “J.Adams” in this link page has completed several things that must be done in the branding process:
(1) The product picture column contains Product packaging pictures, real shots, staged shots, details, etc.;
(2) Graphic and text advertising;
(3) Video content promotion.
We can pay attention to the three videos on this page and find the following characteristics:
(1) The evaluations related to the video content are all direct evaluations rather than VP evaluations;
p>
(2) The combination of videos is 1 post-production video with special effects (staged video) + 2 videos without special effects (real shot video).
In addition to simply uploading the video, this salesperson also did one more thing. He included pictures in the direct reviews of the videos, so that the picture box on the right side of the review column also contained pictures of the product’s positive reviews. Fully occupied.
3. The video direct review reviews were uploaded on October 7, October 16 and January 26. Most of the reviews with the VP logo were produced after November, so it can We came to a conclusion: “jAdams” uploaded these three videos to promote product transactions during the rapid growth stage of product listings. If the videos were not effective, this big seller would not have spent so much effort on video shooting and production.
We might as well browse through most of the products and store styles of the LAdams store. It is not difficult to find that this is a big-selling store with a full picture culture and full video culture, and has achieved certain branding benefits. Therefore, big sellers are so keen on video production, and as an Amazon operator, we can no longer lag behind.