Southeast Asia is an emerging cross-border e-commerce market. In recent years, cross-border e-commerce has developed more and more rapidly in Southeast Asia, attracting investments and cross-border e-commerce companies from all over the world to explore this market. Singapore is one of the business centers in Southeast Asia, and the eastern part of Singapore is home to many cross-border e-commerce companies. So, let’s take a look at the cross-border e-commerce companies in Singapore in Southeast Asia.
1. The development of cross-border e-commerce market in Southeast Asia.
1.1. Overview of the cross-border e-commerce market in Southeast Asia.
According to the eMarketer report, the market size in Southeast Asia is expected to reach US$17.2 billion by 2025. Among them, the fastest growing countries are Indonesia, the Philippines, Thailand, Malaysia and other countries. The market size of these countries is inseparable from the demographic dividend, increasingly popular Internet technology, convenient payment methods, and fast logistics and distribution networks. Therefore, cross-border e-commerce has broad development prospects and market opportunities in Southeast Asia.
1.2. The development trend of cross-border e-commerce in Southeast Asia.
As the market space is gradually opened up, the cross-border e-commerce industry has also shown some obvious development trends. Among them, trends such as independent innovation, platformization, intelligence and digital intelligence have become the key to the active exploration and application of more and more e-commerce platforms. At the same time, the gradual optimization of the local policy environment and the gradual maturity of the social and cultural environment will further promote the development of cross-border e-commerce.
2. Market characteristics of cross-border e-commerce companies in East Singapore.
2.1, Qoo10.
Qoo10 is a cross-border e-commerce platform headquartered in Singapore and has a high market share in Southeast Asia. The platform provides tens of millions of products and services to consumers around the world, and in Southeast Asia, they mainly provide Korean goods, Japanese goods and local Singaporean goods. Qoo10 mainly focuses on small sellers, integrating daily necessities, food, fitness products and other products on one platform. At the same time, Qoo10 has launched a number of innovative businesses, such as digital marketing, cross-border payments, etc., accelerating its market growth in Southeast Asia.
2.2, Lazada.
Lazada is one of the most extensive e-commerce platforms in Southeast Asia and is headquartered in Singapore. Currently, Lazada has branches in six countries and regions in Southeast Asia, including Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Among them, Lazada leads the market in three countries: Indonesia, Philippines and Vietnam. Lazada mainly sells a variety of products, ranging from fast-moving consumer goods to high-end consumer goods, through mobile Internet networks. Its website and mobile app offer many transaction models such as sharing economy, social media marketing, and more.
2.3. Shoppe.
Shoppe is one of the most popular business plans in Southeast Asia, headquartered in Singapore. It is not only an e-commerce platform, but also an e-commerce platform that pays special attention to social networking and online shopping experience. Shoppe’s application provides a one-stop shopping platform. Compared with Lazada and Qoo10, Shoppe focuses more on the mobile Internet field and social marketing model, making it more popular among young user groups in Southeast Asia.
2.4, Shippop.
Shippop is a cross-border e-commerce platform founded in 2016 and headquartered in Bangkok, Thailand. The company’s advanced technology system provides e-commerce sellers with global distribution services and one-on-one customer service. It is deeply trusted and loved by local consumers and has become one of the emerging leading companies in Southeast Asia. Shippop is committed to providing global high-quality cross-border e-commerce logistics services and providing consumers with a safer, faster and high-quality logistics experience.
The cross-border e-commerce market in Southeast Asia is vast, and many countries and regions, including East Singapore, have very active cross-border e-commerce companies. These companies compete on the same stage and face difficulties in the market competition, and have their own characteristics and advantages. In the constant adjustment between the number of companies and market demand, the cross-border e-commerce industry in Southeast Asia will continue to explore, innovate and improve, provide the Southeast Asian market with a more high-quality and convenient shopping experience, and truly realize the interconnection of global import and export trade. Interoperability.