Domestic e-commerce giants such as Taobao, JD.com, and Suning have adopted different forms of cross-border e-commerce to maintain their existing status in the world. Traffic, capital, supply chain, and overseas expansion capabilities are essential elements for the start-up of cross-border e-commerce. The difficulties for the big guys are mainly the latter two. Overseas supply chain issues are common problems for all cross-border e-commerce. Tmall International’s investment promotion model is inherited from China. It attracts merchants with its open platform strategy and traffic resource advantages, and uses the growth of platform merchants to feed back the growth of the platform.
Alibaba’s retail business will focus on four aspects in the future: improving consumer experience, prospering the ecosystem, empowering merchants and upgrading consumption. When foreign brands are introduced into the country from overseas, if they simply settle on the platform without effective localized operations, they may just become brand displays.
Therefore, through the large-scale introduction of TP third-party operation service providers, we can help international brands to achieve better landing. Tmall International’s supply chain and logistics system relies on Cainiao Logistics and bonded warehouses. TP also adopts a settlement model and has corresponding standard requirements for the qualifications of service providers. Just like Taobao stores support a group of store operating agencies, supply Chain and logistics distribution operators will also become part of the Mao International e-commerce ecosystem.
The performance of traditional retailers such as Intime, Tianhong and Guangbai has been declining, and it has become a fact to transform into O2O and cover cross-border goods. The leaders of the industry do not seek to be the fastest, but to be the most stable. No matter who is going to open up wasteland, as long as it is a good piece of land, we will follow and occupy it.