Other overseas brand stores and e-commerce platforms, as well as all overseas shopping channels visited by Chinese consumers, stand at the commanding heights of industry demand, and products are their first advantage. Bypassing the complicated overseas shopping process, all kinds of beacons are waiting for the opportunity. If there is any e-commerce company that has the ability to bring products from all over the world to China, it is Amazon. Most of the destinations for overseas shopping users are Amazon’s various sites around the world. Analyzing the access sources of global users shows the source of demand.
On “Double 11” in 2014, Amazon China launched “Overseas Shopping”. Users do not need to jump to the US Amazon website and can directly search and browse overseas products in Chinese. After 2015, Amazon opened up store accounts in China and the United States. Domestic users can directly purchase Amazon’s global products. Ordering and payment are convenient and the process is the same as domestic shopping. In 2015, the total shopping expenditure of Chinese consumers on Amazon’s global sites was higher than that in 2014. An increase of more than 6 times.
Amazon’s operation centers in Beijing, Tianjin and Shanghai are directly connected to the customs system to ensure timely customs clearance, and have set up independent Prime parcel processing areas and fast processing channels. The most difficult part of cross-border transportation for overseas shopping is to be controlled by Amazon. There is no need to go through a transshipment company. These are beyond the reach of competitors.
Although some brands are reluctant to have cross-border e-commerce disrupt their sales systems and supply chains, and formulating a global price system is also a challenge, second- and third-tier small and medium-sized brands and large supermarkets have stronger cross-border motivations. For example, traditional foreign retail stores such as M&S, eMart, and JCPenny are not having a smooth life. If there is no joint venture or cooperation in China, the way to advance is more direct and flexible. As a leader surrounded by dangers along the way, it is most important to have a sense of direction. China welcomes you.