If we want to attract external traffic today, we need to consider three points
First, the drainage channels;
Second, where we need to attract traffic;
< p>Third, what method should be used to divert traffic?
When we start to think about these three questions, the next thing will be easier:
1. Channels to attract traffic
Social media
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(1) Facebook (the world’s largest social platform, with 2.6 billion monthly active users and a variety of ways to play)
(2) YouTube (the world’s largest original video website and Google’s largest future Search engine, focusing on video sharing and introduction, video content output)
(3) Instagram (an image sharing software, many celebrities currently share their photos on INS, and there are more female users)
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(4) Twitter (a microblog in the United States)
(5) VK (Russian social sharing software), pinterest snapchat, etc.
2. Search engine
Google (Needless to say, everyone knows it)
Yandex (Russian local search engine)
Many people will ask, should we do social media or search engine? In fact, this is the way to think. What is the purpose of socializing? My understanding is that through social platforms, I can interact well with my fans, so that my fans can get to know me in an all-round way. Through social platforms, I can well establish my own brand image;
As for search advertising, my understanding is to attract traffic, so that customers with such needs can directly find products that meet their needs; now many people are doing cross-border e-commerce, most are doing platforms, and some are doing independent shopping malls . Since these platforms belong to other platforms, you cannot implement data analysis functions such as advertising (such as Facebook pixels) (you need to install advertising code on your placement page to view the usage of advertising in user behavior in real time, but you do not have a third-party permission to install code on the platform).
Currently, 60% of the platform’s traffic mainly comes from Russia. It has established a certain reputation and reputation in Russia, so naturally the Russian region has become our main destination for traffic; therefore, if we want to quickly To sell through the market, it is of course recommended to first enter the Russian social platform VK, establish your own brand image on VK, and have friendly interactions with fans.