Lazada Double 12 Advertising Checklist – Using A2C Data
Using the number of additional purchases to check the water storage situation
? There is currently a new field in the through train report – Add to Cart Online
? This data can view the additional purchases of promoted products before T-1
? Large number of additional purchases – prepare inventory, place ads through multiple channels, and always pay attention to the advertising budget And the price of competing products
? The number of additional purchases is small – if the number of clicks is good, the price will be optimized, add coupons, and multiple discounts will stimulate consumers to place orders; if the number of clicks is poor, the price of the main image will be optimized, or Give up this product recommendation and continue testing other products