What should you pay attention to when setting keywords with Google Adwords? Where should I start after registering? This article involves practical information such as keyword tool registration, setting search conditions, title writing rules, and background operations.
Register Gmial email (accounts.google.com/signup)
Register to use Google keyword tool (adwords.google.com)
Note: Select China , currency US Dollar.
Set the upper right corner mark setting of the Chinese voice (accountsttings→preferences)
Set the search criteria for Amazon.eBay.
Choose keywords with high click-through rates: the larger the search volume, the better, and the smaller the competition, the better.
Choose keywords recommended by Google: high traffic, low competitiveness.
Select unpopular keywords: Click to select the keywords with the highest degree of competition from low to high, and find keywords with more clicks.
Change language: English, German, and French.
Look at last year’s time and calculate sales volume at a specific time this year.
Keywords used for Amazon.
1. Title.
2. Keywords full page
Used for keywords on eBay.
1. Title, subtitle
2. Add your own item specific
Write the title
1-3 words: Feature key Words + unpopular keywords
4-8 words: core keywords
9 words: Google recommended keywords + characteristic keywords
Simple trade Page Optimization Tool
Check keyword statistics results.
1. Display of product title.
2. Display the link address (Amazon includes core keywords and titles)
3. Product descriptions are displayed on Amazon.
Background operations.
1. Impact on traffic:
a. Picture and text editing.
Amazon Shipping: FBA
Seller Credit: reviews, feedbacks.
b. Search traffic: selling products.
Keyword matching: title, background keyword settings.
User behavior: positive reviews, click-through rate, etc.
2. Keywords: Product attributes: materials, categories, supported formats, functions, features, colors.
Keyword search source
a. Description of the same similar product name on the same platform and different platforms.
b. Sales ranking is high.
3. Picture:
a must have a main picture.
b.1000×1000, product display accounts for more than 85% of the picture.
c. The main image must be on a solid white background, without reflections or mosaics, and the product must not appear on multiple sides at the same time.
4. product description:
a. Briefly describe how to use, scope and purpose.
b.specification (weight, color, size, material…)
c.package includes
d.Valanti.
e.warranty