When it comes to Amazon product selection, many novice sellers don’t know where to start. In fact, many old sellers have gone through this stage. Although they were confused for a long time at the beginning, after a long time, many sellers have accumulated their own product selection steps. For new Amazon sellers who don’t know how to choose products, today I will share the common product selection steps for sellers.
Step one: Find inspiration for new products.
This refers to how to find new products. Sellers need to be diligent enough and a little sensitive to the market. You can use modules such as Amazon Bestsellers or NewRelease, you can also use social platforms such as facebook, youtube, instagram, etc., or you can go to wholesale platforms such as 1688. Sellers can also visit offline exhibitions.
Step 2: Investigate the market performance and potential of the product.
When a merchant finds an interesting product and thinks it can do it, he must go to the Amazon platform to conduct market research. Study the market performance of the product, how many sellers are selling it; analyze the good and bad reviews of the product sold, especially the bad reviews; study the market potential of the product, whether it is a red ocean or a blue ocean.
During the research process, it is best for merchants to use some data analysis tools and let the data speak instead of just choosing their own feelings.
Step 3: Clarify the product cost and cost budget.
Good products can make businesses make money, so everyone should calculate the cost of the product and related costs. Including product procurement costs, main logistics costs, FBA distribution costs, etc.
Step 4: Find suppliers and discuss cooperation details.
After completing the first three steps, if merchants think it can continue, then everyone needs to find a supplier. Many domestic sellers will basically go to the 1688 platform. After finding a supplier, we’d better choose two to three samples, and the cost can’t be saved. Because the gap between online pictures and actual products can be huge, the right choice can only be made after comparison.
After confirming the sample, you can discuss cooperation details with the supplier. For example, whether the price can be more favorable, whether there is a tiered price, whether the packaging can be improved, whether the label can be helped, whether the email can be packaged, etc. Different suppliers will have different service attitudes. If a seller can meet a supplier with good products and good services, please cherish it.
Step 5: Improve the product and launch new products.
After determining the samples and suppliers, we can discuss the improvement details with the suppliers, such as negative comments from buyer feedback, whether the suppliers can improve one by one.
The above is the content related to the Amazon seller product selection steps shared with sellers. I hope it will be helpful to sellers. Lianlian Cross-Border Payment uses professional and considerate services to allow users to conduct cross-border business with peace of mind and confidence, helping more users to bring excellent products and services to the global market in a more efficient manner for better operations.