Today, there are three main ways for foreign trade personnel to develop customers: platforms, self-built websites, and social media. At present, some of the larger and better platforms are nothing more than AliExpress, Alibaba International Station, Amazon, etc. These platforms help companies promote by charging package fees, thereby enabling the company to obtain inquiries. Although this method can win stable inquiries to a certain extent, very few of them can be closed, and the funds required are beyond the reach of ordinary enterprises. Maybe tens of thousands of dollars will be invested in publicity and only a few will be able to close the deal in the end. Therefore, self-built websites have become one of the best choices for small, medium and micro enterprises.
Operation
Self-built website:
If you choose to build a self-built website, you need to have deep skills, otherwise various loopholes and bugs will appear. The site construction is very complex. In addition to the basic construction of the website, it also requires design, production and plate making, which involves various aspects of technology and operational details. The website also needs promotion, SEO optimization, data analysis, etc. This is a very tedious but important step, which is time-consuming and labor-intensive. If one step is missing, the website will not be able to play a real role.
Platform:
A platform does not require too much operation. It does not take much time to open a store on a platform. You only need to register, provide corresponding information, and upload products. Wait, it’s very convenient for novice sellers. But the problem is also huge, because the current platform is oversaturated with too many merchants settling in, which has squeezed the living space. Coupled with the contraction of platform policies, small and medium-sized enterprises cannot gain a foothold.
Traffic channels
Self-built website:
A big problem with self-built websites is that the traffic is very small when the website is first built, and the search ranking is also very low, and This is impossible to accomplish in a short period of time and requires a period of accumulation. If the traffic is insufficient, you can increase your promotion efforts from major platforms. You can usually post more posts or updates. If necessary, you can spend money on some promotions. If you slowly accumulate enough traffic in the future, you will not need to spend too much time on promotion.
Platform:
The biggest advantage of the platform is its large traffic. It can be said that basically all demanders will search on the platform, so as long as your product is online on the platform Of course, it is possible for it to be seen by customers, but the possibility is related to how much you invest. The more money you invest, the more customers can see it and the more times they ask. These cannot be achieved from the beginning of building the website.
Although the platform has large traffic, it also has great limitations. All the money of your peers will fall on you. So if you want to surpass your peers, the only way is to invest more money than your peers, and This kind of traffic is very unstable. Whenever I invest money in you, it is a one-time traffic. Sites are different. The website focuses on long-term accumulation and the traffic is relatively stable. Generally speaking, the fans of the website are loyal and have certain intentions. They are good development targets. If they can be successfully transformed into good development object.