Before putting products on shopee shelves, sellers must make good product selections to lay a good foundation for the store. I believe that many sellers are more concerned about some blue ocean categories on the shopee platform, which makes it easier to seize the market. Let’s share some shopee blue ocean categories and methods to find blue ocean categories!
Currently, shopee’s popular categories mainly include women’s clothing, home furnishings, shoes and bags, maternal and infant products, etc., while there are relatively few sellers in men’s clothing, outdoor sports and other categories.
Then you can choose men’s T-shirts, shirts, pants and other products to start with, and specialize in men’s vertical stores, which will have more advantages.
Some suggestions on Shopee’s men’s clothing category:
T-shirts: Solid color T-shirts are a must, with patterns, and patterns that men like; such as Korean version, round neck, loose , fashion, self-cultivation, trend.
Shorts: such as comfortable, pure cotton, sporty, casual and breathable.
Pants: such as sports, slim, casual, breathable.
Shirts: such as Korean style, slim fit Hawaiian, striped, no-wash.
The same is true for outdoor sports, similar to some hiking shoes, hiking poles, backpacks, etc. There are relatively few of them on Shopee now, so you can check them out.
Of course, in addition to the above two blue ocean categories, you can also find blue ocean categories through other methods.
1. Search keyword analysis.
Find out which blue ocean products are available through the analysis of platform search terms. Check the number of items under the popular keywords recommended by Shopee to see if the competition is fierce, and then make a choice based on your actual situation.
2. Third-party platform.
Just like Twitter, Facebook and other social platforms are important channels for sellers to promote, you can also see which products are more popular recently. Shopee is also relatively small, so you can receive a wave of good results.
3. Products not available on the platform.
The supply chain is also very important for shopee sellers. Only by studying the offline market of the target market, finding new market opportunities, and focusing on your own supply chain can you find some differentiated blue ocean products.
There are also many blue ocean products in some popular categories, and sellers can also check them out. This also means there is less competition and greater advantages.
The above is the content sharing about shopee’s blue ocean categories and methods of finding blue ocean categories. Blue ocean categories mean low competition, considerable profits, and high conversion opportunities. For novice sellers, there are great advantages.