On the cross-border e-commerce Amazon platform, products of the same model often have different colors and models. In order to provide consumers with a better shopping experience, we will combine various products in the form of variants, which can promote sales to a certain extent and improve store conversion rates. Today, the editor would like to share with you the advantages of Amazon optimized variations and how to increase product sales through variations.
So, how do you optimize Amazon’s variations?
Amazon sellers can first list each product as a variant, and then merge them together. In this way, sellers can not only know the specific performance of each product in advance, but also price it differently based on the product’s sales, and advertise the best-selling products to support the sales of other products.
When optimizing Amazon’s variants, it is best to set the number of variants around 5-8. At the same time, when setting up Amazon variants, you can use the price difference to stimulate consumers’ desire to buy. , instead of every price being the same, such as setting a minimum price, setting a maximum price, and then setting an average price between the two. Among these three prices, low-priced products can be used to attract traffic, average-priced products can get more praise, and high-priced products can allow sellers to gain more profits.
Optimizing Amazon variants can effectively increase product conversion rates. If there is only a single product, consumers have no choice. If they do not like the product, the buyer will immediately close the page; if there are many types of products, the display page will automatically be displayed under the title, and the buyer will have more choices. , attracting buyers to click on the variation to read details, thereby bringing traffic and conversions to other listings. In addition, optimizing variations can improve the ranking of Amazon store listings. On Amazon, product attributes with variations are more than those without variations, which will increase the exposure of the product to a certain extent and thus improve the ranking of the listing.