The existing rules in the transaction process of “AliExpress” mainly include these 10 items: no sale after transaction, false shipment, wrong version of goods, credit and sales speculation, inducement to receive goods in advance, unfair competition, breach of promise , malicious harassment, serious disruption of platform order, and illegal profit. If these rules are violated, the store will be punished accordingly, and it will also have a great impact on the store. Next we introduce each rule one by one.
The transaction is not sold.
Non-sale means that if a buyer takes a photo of our product and pays for it, but we do not deliver the goods to the buyer within the set delivery period, we will be subject to a no-sale penalty. The other is that after the buyer takes a picture of our product and pays for it, he cancels the order before we are ready to ship it to him. If the reason for canceling the order is ours, he will be judged not to sell it.
The products that have been sold but not sold in the store will be removed from the shelves. If the number of transactions that are not sold reaches a certain number, the entire store will be ranked lower in the search ranking to varying degrees. In serious cases, the entire store will be banned. Block, and in particularly serious cases, your account will be frozen or your store will be closed. Failure to sell has a great impact on the store, especially when new stores receive penalties for transactions not to sell, their traffic will basically disappear, because this behavior greatly affects the buyer experience on the “AliExpress” platform. Imagine if we were a buyer and went to a website to shop and paid, but we waited for a long time and the product was not shipped. Can we not be angry? I estimate that I will never buy anything from this website again.
Failing to make a sale is the most intolerable thing on AliExpress, so we must pay attention to it in the future, especially for novice sellers, because they do not know the rules and it is easy to cause the transaction to fail. Failure to sell may occur because the sales price is entered incorrectly, the freight template is set incorrectly, or there is no inventory, etc. The main problem still occurs when the sales price or sales method is set incorrectly when releasing a product. For example, a seller of socks chooses to package the product for sale. As a result, the retail price is set to the price of one pair, resulting in a loss and no desire to ship the product. Therefore, when releasing a product, you must carefully check it before releasing it. If the previous product has this problem, you will find it in time and modify it in time. Freight template problems also often appear in the stores of novice sellers, mainly because the freight is not calculated into the sales price, resulting in losses. Be careful when setting shipping rates. Freight template settings will be explained in detail in later chapters.
If the transaction is not sold due to these reasons, you can contact the buyer in time to explain the reason and get their understanding. Some buyers will be willing to cancel the order, but be careful to remind them not to choose us. If the buyer chooses other reasons, we will not be judged as a transaction or not.
False shipments.
False delivery means that the seller does not deliver the goods to the buyer within the specified delivery period, but the seller fills in an invalid waybill number to fool the buyer and the platform in order to avoid not completing the transaction. In addition, although the waybill number filled in is valid, if it cannot match the order information, it is also considered a false delivery. This means that if the shipping address of the waybill number and the buyer’s receiving address are not in the same country, it is also a false delivery.
It is very risky for sellers to choose unregistered small parcels for shipping to buyers. The logistics information for small parcels cannot be tracked. Although we have shipped the goods, buyers will think that the seller has not sent the goods because the information cannot be found. If the goods are shipped, it is very likely that we will complain about false delivery. The platform will also determine that the shipment is false because there is no record of the waybill number, and a full refund will be given to the buyer. False shipments generally violate regulations and freeze the account for 7 days, while serious violations freeze the account for 30 days or close the account.
The product is incorrect.
The incorrect product means that after receiving the product, the buyer finds that the parameters, materials, specifications, etc. are inconsistent with the description. This situation is mainly caused by the seller not filling in the attributes and description carefully when publishing the product. Inaccuracies are divided into general inaccuracies and serious inaccuracies. According to the “AliExpress” rules, serious product mismatches include but are not limited to the following situations:
Sending empty packages to buyers;
1. The order product is electronic storage. The equipment and product capacity are seriously inconsistent with the product description or commitment;
2. The ordered product is computer product hardware, and the product configuration is seriously inconsistent with the product description or commitment;
3. The ordered product It is not the same product as the sent product and has a huge difference in value.
If a buyer complains that the goods are incorrect, the account will be frozen for 7 days. In serious cases, the account will be frozen for 30 days or the account will be closed.
If the product is deemed to be incorrect by the “AliExpress” platform, the order will be closed and the order payment will be refunded to the buyer. Therefore, friends must fill in all product information truthfully, otherwise all responsibilities will be At the seller’s expense.
Credit and sales hype.
To put it simply, credit and sales hype means brushing orders and brushing credit. If it is found that 10 orders in the store are fraudulent, then the sales volume and evaluation scores of these 10 orders will be cleared, and the store will be penalized for being lower in the search ranking. The 10 orders will also be refunded, and the 10 orders will be refunded according to their violations. Depending on the severity, the account will be frozen for 30 days or 60 days, and in the most serious case, the account will be frozen for 180 days and liquidated. If fraudulent orders are discovered for the second time, the platform will remove them regardless of the severity. Through these rules, we can find that “AliExpress” cannot tolerate fraudulent orders, because fraudulent sales and reviews will mislead buyers. Doing so will lead to poor buyer experience on the “AliExpress” platform and affect the buyer’s shopping experience. I hope all friends will not take risks to cheat orders.
Inducing early receipt of goods.
Inducing early receipt of goods means that the seller induces the buyer to confirm receipt of the goods in advance without receiving the goods. As for the behavior of inducing early delivery of goods, once discovered, the platform will immediately remove the seller. (Clearing means closing the account while reviewing and processing the seller’s remaining orders)
Unfair competition.
Unfair competition refers to the use of other people’s trademarks or copyrights in product information, store names, and domain names, and the description in product information also causes misunderstanding and confusion for buyers. This is like pirating someone else’s product, causing buyers to misunderstand or be confused and think it is the brand. In addition, they use various vicious means, such as malicious orders, malicious comments, malicious complaints, etc., to affect the normal operations of other sellers. Unfair competition is divided into general violations and serious violations. Serious violations of unfair competition include but are not limited to the following situations:
1. Have a negative impact on the normal operations of other sellers;
2. Cause serious misunderstanding and confusion among buyers , seriously affecting the shopping experience;
3. The seller made false statements or provided false certification materials during the platform’s investigation;
4. The seller did not accept the platform’s reminders or rectification requirements and still knowingly committed the crime .
General penalties include freezing the account for 7 days, and serious penalties include freezing the account for 30 days or closing the account.
Broken promises.
Breaking a promise is easy to understand, which means failure to abide by one’s own promises, resulting in behavior that damages the legitimate rights and interests of the buyer. For example, we promised to give away gifts if you buy this product, but in fact we did not give gifts to buyers. In other words, it is promised that the buyer can return or exchange the goods, but the buyer does not return the goods when he asks for a return or exchange. This is a failure to abide by the promise he made.
Breaking promises is also divided into general violations and serious violations. Serious violations include but are not limited to the following situations:
1. Serious impact on the buyer’s shopping experience;
2. The seller made false statements or provided false certification materials during the platform’s investigation;
3. The seller did not accept the platform’s reminders or rectification requirements, but still knowingly committed the crime.
General penalties for violating promises are warnings or removal of products from shelves. Serious penalties include freezing accounts for 7 days, and direct store closures for particularly serious cases.
Vicious harassment.
Malicious harassment refers to the seller using bad means to harass the buyer during or after the transaction, such as asking the buyer to give a good review or abusing the buyer due to disputes and other reasons. This kind of behavior seriously affects the buyer’s private life. For this kind of malicious harassment, one violation will result in a warning, two or more violations will freeze the account for 3 days, and in particularly serious cases, the account will be frozen for 7 to 14 days or the account will be closed.
Seriously disrupting the order of the platform.
Severely disrupting the order of the platform refers to behaviors that maliciously circumvent platform rules or regulatory measures, interfere with the normal trading behavior of other users through malicious violations, or seriously disrupt the order of the platform in other ways. For behavior that seriously disrupts the order of the platform, the platform will freeze or close the account based on the severity of the case.
Illegal profits.
Illegal profit refers to the seller’s violation of the “AliExpress” rules and suspected infringement of other people’s property rights or other legitimate rights and interests. For illegal profit-making behavior, the platform will always close the account. Illegal profit-making behaviors include but are not limited to the following situations:
1. The seller induces the buyer to violate the normal transaction process of “AliExpress” to obtain illegitimate benefits during the transaction;
2. The seller defrauds transaction funds by publishing or providing false or seriously inconsistent with the promised goods, services or logistics information;
3. The seller violates the rules of “AliExpress” and still registers after his account is closed. Or directly or indirectly control or use other accounts;
4. The seller violates the rules of “AliExpress” and makes illegal profits through other means.