In the Southeast Asian market with a population of 550 million, Lazada took three years to build itself into the largest e-commerce platform in the region. In a situation where international e-commerce giants represented by Alibaba and Amazon have not yet begun their deployment, Lazada has used its localization advantages to blaze its own path in Southeast Asia, a huge market where opportunities and challenges coexist.
Lazada initially adopted a self-operated model, mainly focusing on 3C products (computers, communications, consumer electronics). After accumulating a certain number of users, the Lazada platform began to expand product categories and open them to merchants. , transform into a platform enterprise. In order to create a closed-loop ecosystem, Lazada also built its own logistics and payment systems to lay a solid foundation for the company’s future development.
?Lazada related data
Currently, Lazada’s annual business volume has exceeded the US$1 billion mark, with 6()00,000 registered users and more than 20,000 merchants. . Since 2015, Lazada’s transaction volume has increased significantly. In March alone, the transaction volume reached US$1.3 billion, a year-on-year increase of 350%. It can be said that Lazada has established a huge leading advantage in Southeast Asia.
? Stand on the shoulders of predecessors and see further
Positioned in the global market, Lazada has cross-border genes flowing in its blood, and there are Lazada platforms dedicated to different sites. The team responsible for operation management has a certain degree of independence, which is the key to ensuring that Lazada can adapt to local conditions and manage flexibly. In addition, there are close connections between different sites on the Lazada platform. For example, they will be unified for purchase and investment by the cross-border business team located in Hong Kong, China.
Lazada currently uses an operating model that combines self-operation and an open platform. Both suppliers and merchants on the platform can sell their products to Southeast Asian countries on the Lazada platform. Lazada’s open platform operation method allows companies to leverage the power of many merchants to increase the category of platform products and expand the richness of SKUs.
Although Lazada started late compared to many international e-commerce giants, it has a huge late-mover advantage. Lazada can fully learn from these international e-commerce giants and draw on their successful experiences to enable itself to grow rapidly. For example, by learning from China’s e-commerce companies, Lazada has borrowed and adopted the logistics and infrastructure construction of JD.com’s platform and Tmall’s B2C operating model.