The store discount tool is a tool that allows buyers to reduce a certain amount of fees when they spend a certain amount of money in our store. This is an activity for store products. If the amount consumed by the buyer in an order exceeds the preferential conditions we set , the system will automatically deduct the discount amount when paying. For example, if you spend 100 yuan or more, you will get 10 yuan off. If the buyer purchases a product worth 100 yuan, the discount amount will be reduced by 10 yuan, and you only need to pay 90 yuan.
I believe we have all experienced this kind of activity when we go to physical stores. For example, when we go to the Electrical Appliance City to buy a small appliance, the merchant offers an instant discount of 100 yuan for purchases over 888 yuan. We originally planned to buy one for 600 yuan. After being attracted by this activity, they are likely to find ways to raise enough consumption to reach 888 yuan, and many people will even exceed 888 yuan. Therefore, the marketing purpose of the full discount tool is to not only make everyone buy but also buy more. It can not only make buyers feel the benefits but also stimulate buyers to buy more in order to meet the preferential conditions, thereby increasing our order volume and sales.
How to set up the instant discount? We can see that the number of instant discounts in the store is 10 per month, and the total duration is 720 hours. It can be seen that there are very few resources for instant discounts. We must make full use of them and plan 10 instant discounts for the store every month. Activity. When creating an instant discount activity, we first need to know what the unit price of our store is. Don’t set it blindly. For any amount of discount, we must refer to the store’s unit price data. The unit price can be found in “Data Aspects” – “Store” See “Overview”.
The unit price per customer of our store is US$3.65. The unit price per customer has the same meaning as the per capita consumption of offline physical stores, which refers to the average consumption of each buyer in the store. Once we know the unit price of the store’s customers, we can set up a reasonable instant discount activity. This avoids the fact that the unit price of our store’s customers is 3.65 US dollars, but we have set up an activity of 5 off for purchases over 200. If we set it up like this, we can say that this is an instant discount. The activities are in name only and cannot bring any results at all. The instant discounts we set up must be reasonable, otherwise it will not stimulate buyers’ desire to spend more.
Under normal circumstances, we usually increase the unit price by 3 to 5 times, and it is easier to attract buyers with a discount of 10% to 20% less. For example, if our unit price is US$3.65, then if we increase it by three times, it will be US$10.95. Let’s calculate it as US$11, and then how much discount will we give to the buyer? That’s a 10% discount based on 11, which is 1.1. Let’s consider it a discount of 1 dollar. So you can set it to get $1 off for orders over 11. Now let’s create this instant discount activity. Click “Create Activity” and fill in the activity information.
We will write 11 minus 1 activity in the activity name, so that we can know at a glance that this activity plan is 11 minus 1, which is convenient for our later management. I set the activity time for 7 days, of course everyone can also Set for a month. We can set up 10 instant discounts every month, so we can set 10 different types of instant discounts, such as: one minus 1 for every 11, one minus 2 for every 25, and one minus 3 for every 36, etc., so everyone can set the time. Adjust according to your own needs.
Under the event products and promotion rules, we can see that the instant discount activity can target all store products or products. If you set an instant discount for a product, you can choose the instant discount for the product. Here I Just set it up with instant discounts for all stores. For the instant discount conditions, we choose a single-level instant discount for demonstration. When setting the preferential conditions, if the single order amount exceeds USD 11, the discount content will be discounted by USD 1 immediately. The last discount can be accumulated if necessary. You can check it if necessary. The discount is cumulative, which means that it can be stacked without limit. For example, if you spend 100 US dollars, you will get 10 off. Then when the buyer spends 200 US dollars, you will get 20 off, and so on. There is no cap. Under normal circumstances, we don’t need to check it. If you need to do this type of activity, you can check it, and then click “Submit” to create the instant discount activity.