Independent marketing of a store is a marketing method that does not participate in platform activities but conducts activities for the store itself. We have previously introduced the four major independent marketing tools of “AliExpress” stores: limited-time limited discounts, store-wide discounts, and store-wide instant discounts. ,Shop Coupons. When we conduct independent marketing activities for our stores, we need to use these four major marketing tools. These marketing tools can create a sense of urgency for buyers by setting a time period. For example, if you end an event when the store has the highest number of visitors, buyers will have a sense of urgency when they see that the event is about to end. Additionally, quantity can be limited to create a sense of urgency.
Independent marketing can also reasonably combine and use these four major marketing tools to increase the unit price of customers. The combined marketing of limited time limit + instant discount with purchase can not only limit the time limit, but also allow buyers to get the greatest benefits, thus stimulating Buyers buy more to increase the unit price per customer. The combination of these two tools expresses to buyers that the limited-time event itself is very affordable, and if you buy more products, you can get even more discounts.
In addition to the above two combinations, we can also combine more methods, such as: full store discount + coupon, instant discount + coupon + limited time limit, full store discount + instant discount etc. As for how you want to combine marketing, you can adjust it according to your own store conditions. The most important thing when conducting marketing activities for a store is to have an advantage in price, truly provide benefits to buyers, and stimulate buyers to place orders or even more orders, instead of false discounts, price increases and discounts. If you do this, you are deceiving buyers. Planning This activity will not have much effect. Buyers are very smart and will shop around. A comparison will tell whether our activities are real discounts or fake. Only activities that truly benefit buyers will stimulate buyers’ desire to buy and buy more. As the saying goes, “wealth disperses and people gather together, and wealth gathers and people disperse.” Only by gathering popularity first can you have wealth.