We all know that the baby title is the most important position in determining how much traffic we can get. The quality of the title also directly affects the ranking of the product. Only a good title can get more traffic. Many friends are complaining that the store has no traffic and sales. In fact, a large part of the reason depends on whether the title is well written. Just imagine if the title is well written and the product ranks high, then more people will see the product and the click rate will increase. It will also increase. The more click-through rates, the more buyers will browse the product page, so the number of views will increase. A high number of views means that buyers stay for a long time. A long stay time means that the product is liked by buyers, and the transaction will be converted naturally. rate will increase.
So what should you pay attention to when writing baby titles? First of all, we need to know what the title consists of. In fact, titles are composed of keywords. After knowing this, what do we need to pay attention to? First, try to fill up 128 characters; second, the keywords must be related to the product; Third, don’t pile up keywords; fourth, the title should be written smoothly.
How to write product titles to attract more traffic? From the previous introduction, we know that the title is composed of keywords, so we need to use those keywords with large search volume, so that the title written in this way can get more traffic.
As far as I know, many friends use keywords when writing titles. After thinking of a keyword, they translate it into English. The consequence of this is that the traffic of the keyword cannot be predicted, which leads to product exposure. The amount is too small, because there is no data reference for the keywords that come to mind in the brain. There is an artifact on our “AliExpress” platform – the search word analysis tool, which allows us to find the most appropriate keywords based on data.
So how to find keywords specifically? Open Data Zongheng and find the search word analysis tool. It includes three small tools: hot search words, soaring words, and zero-less words. You can find words in these three tools. We are looking for mouse keywords in hot search words, so the industry chooses the industry corresponding to the mouse. The keywords shown below are all related to the mouse. Once you find these keywords, you can use them appropriately in the title. , so that there will be keywords to help us get traffic.