Releasing products is a task that stores often do. The quality of product releases directly affects the amount of store traffic. Therefore, releasing products is a very important task. We must cultivate this internal skill well. So, how to release a high-quality product? In the following introduction I will introduce and demonstrate at the same time.
We first go to the “Product Management”-“Publish Product” page in the “AliExpress” backend. We click the “Publish Product” button to enter the product publishing interface, and then select the category to publish the product. Here we will use a dress as a demonstration. Select “Clothing/Clothing Accessories” – “Women’s Clothing” – “Dress” in the product category. After selecting the category, click “I have read the following rules and publish the product now” to start. Improve product attributes.
You can see this sentence in the product attribute prompt: “The attribute filling rate of high-quality products in the category of this product is 78%”, so we need to increase the attribute filling rate when filling in product attributes. To more than 78%, it is best to achieve a 100% fill rate, which will help increase the exposure of the product. However, everyone should remember that although complete attributes can increase product exposure, do not fill them in randomly. Let’s take the “material” in the attributes as an example. If the material of the dress we publish is only “polyester”, then just check polyester. Don’t check all attributes other than polyester in order to increase exposure. If we also check wool, buyers will be very angry when they receive the product and find that there is no wool at all. They will definitely give negative reviews and file disputes. We If a store receives a dispute or negative review, its exposure will drop, so don’t fill it in randomly.
There is also an “Add Custom Attribute” function under the attributes, which is to supplement the above attributes. For many products, “AliExpress” officials do not display the attributes comprehensively. If our product attributes If it is not found in the displayed results, you can select the custom attributes below.
After clicking “Add Custom Attribute”, the system enters the interface. Fill in the attribute name on the left side of the interface, such as season, and fill in the attribute value on the right side, such as summer. Add up to 10 custom attributes. After filling in, enter the product title and keywords.
Product titles play a very important role in search rankings. Buyers often find products by searching for keywords when shopping, and product titles must contain keywords, so product titles are not only important for searches. Ranking is very helpful, and it also plays a big role in exposure and clicks. A maximum of 128 characters can be entered for the title. We should try to fill the title with 128 characters and not waste this very important resource. A good title can let buyers know at a glance what attributes the product is, what season it is, what features it has, etc.
Many friends don’t know how to write a good title. In fact, just express the relevant information of the product in the title. Basically, product titles are written like this: product keywords + product attributes. +Modifiers, etc., you can also add product information such as season, color, etc. If you have a brand, you can also add your own brand. The title written in this way is clear at a glance. When writing the title, be careful not to stuff it with keywords. It only needs to appear 2 to 3 times at most. For example, when writing the title, the phrase “dress” should not appear multiple times in a row. Otherwise, the system will penalize it for title stacking, and the penalized product will be ranked lower in the search rankings. When there are many products with title stacking penalties, the entire store’s product ranking will be lower, and in severe cases, the store will be closed directly, so be careful.
You should also fill in three keywords under the product title. Do not write words such as summer 2015, free shipping, model, etc. for these three keywords. It is recommended to fill in words related to the product. For example, if you post a dress, then fill in the words related to the dress, such as short-sleeved dress, chiffon dress, summer dress, etc.
Next we need to fill in the product information. The standard size of the main image of the product is 350mmx350mm. It is recommended that the image size be appropriately above 500mmx500mm. A total of 6 images can be uploaded. It is best for everyone to upload all of them, and then fill in the minimum measurement unit, sales method, color, size, and size chart. Those marked with a red “*” are required, and others should be filled in as completely as possible to increase exposure.
Here we need to fill in the retail price, wholesale price, inventory, delivery date, product code, and product detailed description. It should be noted that the wholesale price should also be supported, because many buyers will For small wholesale, if you set a smaller minimum quantity, you can also increase the unit price per customer. For example, you can get the wholesale price starting from 5 pieces. Then in addition to small wholesalers, retail buyers are likely to be interested in buying 5 pieces.
In addition, it is recommended that new sellers fill in the delivery period for a longer time, 7 to 10 days is more suitable. This is mainly to prevent people from being unfamiliar with the delivery process and delaying the delivery time, resulting in no sale. Sellers who are more familiar with the delivery period set the shorter the better. The shorter the delivery period, the more consistent the user experience is. Because buyers want early delivery, the number of buyers who choose to buy will also increase.
The detailed product description is a very important area to promote the product. Buyers need to understand our products mainly by reading the description. They must introduce all aspects of the product attributes in a comprehensive way. In addition, try to include pictures of the product from all angles. All are uploaded to facilitate buyers to have a more comprehensive understanding of the product. If the product description is not comprehensive, it will not only affect the buyer’s experience, but also affect the order conversion rate. If you want to sign up for an event, you may not pass the review.
Next, you need to fill in the packaging information, logistics settings, and service template. The packaging information is the weight of the product after packaging. If the friend who is shopping for consignment does not know the specific weight of the product, you can write an approximate weight, because the freight is not calculated based on this weight when shipping. The freight forwarder will weigh the product when shipping. Weight, and calculate the freight according to the weight when weighing. Fill in the dimensions of the product after packaging according to the dimensions after packaging. Select the freight template that has been made for the logistics settings, and then select the service template.
Finally, fill in other information and select a product group for the released product. The product validity period is 14 days or 30 days. We can choose 14 days. The specific reasons will be explained in detail below.
After filling in all the information about the released product, you can preview it in advance. After previewing, click “Submit” if there is no problem. Finally, the product enters the review stage, and the system will complete the review within 1 to 3 working days.