1. The correlation between search terms and product descriptions
When sellers enter search keywords into the AliExpress interface, the search engine will find a large number of products based on the user’s search terms. For related products, at this time, it depends on the degree of correlation between the product itself and the user’s search terms. The degree of correlation mainly depends on the following two main dimensions:
(1) Title description of the product.
As the main information item of the product description, the title description of the product is a key factor in search matching. Search for homecoming dresses. Products with “homecoming dresses” in the product title will have a higher score in the search ranking.
(2)Product attributes.
Product attributes serve as key information to describe the product and are also the main factor in search ranking. This requires sellers to try their best to improve product attribute information and ensure that the attributes of each product are comprehensive and accurate, which is very helpful for obtaining high-quality rankings.
2. Relevance of search terms and product categories
The relevancy of the category of the product and the search keywords will also have a certain score. Simply put, for the same search keyword, the number of clicked products belonging to which category after the search determines the relevance of this category and the search keyword. For sellers, when uploading products, choosing the category of the product becomes the main factor that affects product search ranking.
3. The quality of the product itself
The quality of the product itself mainly includes four factors: product price, product sales, product picture quality and product sales conversion rate.
(1) The easiest thing for sellers to understand is the quality of product pictures. As long as the seller can upload 6~8 main and secondary pictures when uploading product pictures, and the pictures are clear and contain the product’s Main body pictures, detail pictures, packaging pictures, material pictures, etc. are enough for buyers to understand the main characteristics of the product through pictures. Correspondingly, they can get a relatively high score on the picture score of product quality.
(2) In terms of price, sellers are encouraged to upload products whose prices are in line with the mainstream selling prices of such products on the platform. The closer they are to the mainstream prices on the platform, the more points they will get in terms of price.
(3) Product sales are historical sales data.
(4) Product sales conversion rate: If other conditions are equal, the higher the sales volume of the product in the near future, the higher the search ranking of the product will be. If the product continues to be exposed for a period of time, but the order rate is very low, the score will drop.
4. Seller’s service level
The seller’s service level itself is also the main factor affecting the transaction of goods. When we search and sort, we will use the seller’s service level reflected in previous transactions as Bonus points will be awarded based on the seller’s service level score. The specific service score consists of the following items:
(1) The user evaluation (Feedback) of the order is the customer’s comprehensive feedback on the seller’s products and services. The higher the praise rate, the better the seller’s service level. The higher.
(2) Transaction dispute rate. If the rate of store transaction disputes is lower, the seller’s service level is lower, and the platform will give the seller a higher score for the corresponding product.
(3) The transaction refund rate is similar to the transaction dispute rate. If the transaction refund rate is lower, the seller’s service level will be lower, and the seller will be given a higher score for the corresponding product. .
(4) The buyer’s repeat purchase rate. If among all the buyers served by a seller, the higher the rate of returning to the platform to continue making purchases in the future, it means that the seller’s service level is higher. The higher it is, the more bonus points it will get.
(5) Online duration and response efficiency to online messages. During large-scale foreign trade transactions, although sellers upload a wealth of product information, buyers often also have many personalized needs and questions. , we need to communicate with buyers in a timely manner, which requires us to be online frequently and reply to buyers as quickly as possible, so that we will get a higher score when searching and sorting. Of course, the reply here must be valid.
The above are some of the most important search ranking rules for platform search sorting, and they are also knowledge points that many novices need to know. I hope that sellers can continuously optimize their products and services according to the rules, improve the search scores of products, and obtain More exposure and orders.