The rules that need to be paid attention to during the product release stage are introduced below. The rules that need to be paid attention to during the transaction process are introduced below.
1. False Shipping Rules
(1) Definition: It means that within the specified shipping period, the freight order number filled in by the seller is invalid or is valid but obviously irrelevant to the order transaction. , behaviors that mislead buyers or the AliExpress platform.
For example: In order to avoid being punished for completing the transaction, filling in an invalid freight order number or a freight order number that is obviously irrelevant to the order transaction, etc. “Invalid freight order number” means that the freight order number itself does not exist. This includes the use of small packages without registration, resulting in the inability to track logistics information. “Although valid, it is obviously irrelevant to the order transaction”: It means that although the freight order number exists, it does not match the order time (for example, the logistics receipt time is obviously earlier than the order time), or the delivery address is obviously different from the one provided by the buyer. The addresses are different (for example, the shipping address and the recipient’s address are not in the same country).
(2) Classification: According to the severity, false delivery behavior is divided into general violations of false delivery and serious violations of false delivery.
Serious violations of false shipments include but are not limited to the following situations:
False shipment orders have a large amount.
Buyers and sellers maliciously colluded to mislead the AliExpress platform into lending money through false shipment violations without real order transactions. The general violation of false shipments occurred multiple times. Penalties for false shipments. 2. Credit and sales hype rules
(1) Definition: Refers to behaviors that increase account credit points or product sales through improper means, hindering buyers’ rights to efficient shopping.
(2) Penalty: For sellers deemed by the platform to have constituted credit and sales hype, the platform will delete their illegal credit points and sales records and impose penalties on lower search rankings. The orders involved will be refunded, and depending on the severity of the violation, penalties of 6 points/time, 12 points/time, 24 points/time, 48 points/time, or direct cancellation will be imposed. For sellers who are deemed by the platform to be credit and sales hype for the second time, the platform will remove them regardless of the severity of the behavior. The platform will regularly announce to the public the cancellation fines of merchants who speculate on trust, and will severely crack down on and hold them legally responsible at all costs for merchants who use scams to enhance their false reputations and use them to sell fake products. Sellers are requested to take this as a warning and be honest. business.
3. Rules for inducing early receipt of goods
(1) Definition: It means that the seller induces the buyer to confirm receipt of the goods in advance without receiving the goods.
(2) Penalties: For the behavior of inducing early delivery of goods, the platform will impose penalty points based on the severity of the violation. General violations, 2 points/time; serious violations, 12 points/time; particularly serious violations, 48 points/time, and reserves the right to cancel (referring to closing the account while reviewing and processing the seller’s remaining orders).
IV. Unfair Competition Rules
(1) Unfair competition refers to the following behaviors of users:
Sellers use Improperly using others’ trademark rights, copyrights and other rights in the process of changing store names, domain names, etc.; The product information released by sellers or other information used causes misunderstanding and confusion among consumers.
Sellers make malicious orders, malicious comments, and malicious complaints against other sellers through themselves or other member accounts, affecting the reputation and normal operations of other sellers.
Malicious order placement: Refers to the behavior of sellers using overseas member accounts to place orders for other sellers, which affects the normal operations of other sellers, such as not paying for inventory.
Malicious reviews: Refers to the behavior of sellers using overseas member accounts to place orders for other sellers and maliciously giving negative reviews or the content of the reviews is inconsistent with the facts.
Malicious complaints: refers to the behavior of sellers making complaints against other sellers through themselves or using other member accounts, and the complaint content has no corresponding basis.
(2) Penalty: According to the severity of unfair competition, it is divided into general violations of unfair competition and serious violations of unfair competition.
Serious violations of unfair competition include but are not limited to the following situations: adversely affecting the normal operations of other sellers. It will cause serious misunderstanding and confusion for buyers, seriously affecting the shopping experience. The seller makes false statements or provides false certification materials during the platform investigation process. The seller does not accept the platform’s reminders or rectification requests and still knowingly commits the crime.
5. Rules for breach of promise
(1) Definition: Breach of promise refers to the seller’s failure to provide services to the buyer in accordance with the following promises and damage the legitimate rights and interests of the buyer:
Transaction and after-sales related service commitments, including but not limited to:
a. The seller refuses to conduct the transaction at the price purchased by the buyer (unless otherwise agreed offline by both parties to the transaction), or the seller Promise to give discounts on product prices, but actually fail to deliver.
b. The seller promises to give the buyer gifts or invoices and other items other than the transaction commodities, but does not actually give or pay.
c. The seller promised to provide the buyer with after-sales services such as returns, exchanges, and repairs, but it was not actually fulfilled.
Logistics-related commitments, including but not limited to:
a. The seller promised free shipping in the product title or content, but the buyer found that there was a shipping fee when he actually placed the order.
b. The seller made a commitment on his own or agreed with the buyer on a specific delivery method, logistics and express company, etc. during the transaction process, but the seller actually failed to perform the relevant commitments or agreements.
c. The seller promised to bear the return shipping costs, but actually failed to fulfill it.
3 Violate the established rules or requirements of the platform, including but not limited to:
aThe platform requires that transactions between buyers and sellers must be conducted online, but sellers use various methods to guide buyers not to pass AliExpress platform for payments and transactions.
b. The seller participated in AliExpress official activities but failed to provide services in accordance with the requirements of the activities (except for delivery time).
(2) Penalty: According to the severity, breach of promise is divided into general breach of promise and serious breach of promise. Serious breach of promise includes but is not limited to the following situations:
Purchase The shopping experience has been seriously affected. The seller makes false statements or provides false certification materials during the platform investigation process. The seller does not accept the platform’s reminders or rectification requests and still knowingly commits the crime.
VI. Malicious Harassment Rules
(1) Definition: Refers to the behavior of sellers who frequently or use bad means to harass members, affect the normal lives of others or hinder the legitimate rights and interests of others. Such as requiring buyers to give good reviews or verbally abusing buyers due to disputes and other reasons; including but not limited to behaviors that frequently contact others through phone calls, text messages, Aliwangwang, messages, emails, etc., affecting the normal lives of others. Serious acts of malicious harassment include, but are not limited to, the following: abusive words (such as fuck, suck, etc.), threats, curses, racially discriminatory language, religion, personal attacks, or repeated harassment in the text, affecting others’ physical, mental, and normal lives. Behavior.
Especially serious behaviors of malicious harassment include but are not limited to the following:
Harassment has a large scope and wide impact, and has caused or may have a serious impact on the security and reputation of the platform. Use extreme means or tools to harass users, seriously affect the normal lives of others, and cause great physical and mental harm to others, including but not limited to mailing objectionable, insulting and threatening items to members, sending buyers’ personal phone numbers, Behaviors such as posting addresses, names, purchase records and other information online.
(2) Punishment for malicious harassment
7. Rules for guiding offline transactions
(1) Definition: Refers to the behavior of sellers inducing buyers to conduct offline transactions , harming the legitimate interests of buyers and the platform.
(2) Guide offline transaction penalties.
8. Rules for Serious Inaccuracy of Goods
(1) Definition: The goods received by the buyer are consistent with the seller’s description or commitment of the goods when the transaction is concluded in terms of categories, parameters, materials, and specifications. etc. are inconsistent.
Serious behaviors include but are not limited to the following: sending empty packages to buyers. The ordered product is an electronic storage device, and the product capacity is seriously inconsistent with the product description or promise. 3 The ordered product is computer hardware, and the product configuration is seriously inconsistent with the product description or promise. The ordered products and the shipped products are not the same kind of goods and have huge differences in value.
The AliExpress platform will make a judgment of “directly deducting 48 points and closing the account based on the severity of the seller’s above-mentioned violations.
9. Seriously malicious ultra-low price rules
1. Definition: It refers to the seller releasing a large number of products at low prices that deviate greatly from the normal sales price. When sorting by default and price, they attract the attention of buyers and defraud exposure and orders. A large number of products in the store are released at low prices. Causing adverse impacts.
Particularly serious behaviors include but are not limited to the following: A large amount of low-priced products in the store, which has a wide range of impacts and has or may have a serious adverse impact on the security and reputation of the platform. < /p>
2. Seriously malicious and ultra-low price penalty.