Readers who have opened a Taobao store know that the shipping rate template of a Taobao store is easy to set, but the shipping rate template of an AliExpress store involves many countries and regions, and there are many factors involved. This is also different from the setting of the shipping rate template of a Taobao store. place, so let’s explain in detail the setting of AliExpress store shipping template from the following aspects.
1. Commonly used logistics methods
(1) In most cases, we send China Post small parcel (unless you have special requirements, please indicate the transportation method when placing an order) , China Post’s small package requirements are that a single package should not exceed 2kg, and the length of any side of the package should not exceed 60cm.
(2)China Post parcels can usually be delivered within 45 days (except for some remote countries).
(3)DHL commercial express arrives within 10 days.
2. Freight Calculation Method
Here is an example of China Post’s small package sent to Russia: the unit price of shipping to Russia is 96 yuan/kg, and the weight of the product is 0.3kg, then its The shipping fee is 96 x0.3 +10=38.8 yuan (10 yuan is the registration fee charged by the postal service).
3. Freight Template Settings
Relevant data statistics found that the vast majority of overseas buyers like to use the phrase with Free Shipping (free shipping) to search for products, so for this In this case, many AliExpress sellers add Free Shipping at the beginning of the product title. However, there are countries around the world that are very close to China, and some that are far away from China. The shipping costs vary greatly in different countries (take China Post Small Packet as an example) For example, the country with the cheapest freight is Japan (62 yuan/kg, while most African countries are 176 yuan/kg). It is unrealistic to provide free shipping to all countries, so if you want to add the Free Shipping keyword in the title without losing money, it is very important to set a reasonable shipping template. Under normal circumstances, shipping costs are set to three levels: (1) Countries with shipping costs within 100 yuan/kg are set to free shipping. (Many popular countries are included) (2) For countries with a shipping cost of 100 yuan to 120 yuan/kg, the shipping fee is set to US$3 for the first weight, and US$1 for additional weights. (3) Other countries set the standard shipping price, which is the shipping unit price officially given by AliExpress. (This will only make you a profit but not a loss, as AliExpress’s official shipping prices are quite high)
Before setting the freight template, let’s first learn about some tips for setting international logistics freight.
1. Pay attention to the volume and weight of the product and choose the appropriate logistics method
Generally speaking, UPS, TNT, DHL, and FedEx will choose the actual weight and weight of the product after packaging when calculating freight. The heavier of the volume weight, and the EMS direct delivery country supported by the platform refers to calculating the actual weight of the product after packaging, without considering the volume weight of the product.
2. Pay attention to setting up logistics discounts to make products more attractive
During the online small-order foreign trade transaction process, freight is a very important transaction cost for buyers. When buyers choose products, in addition to paying attention to the price of the product, they also pay great attention to the shipping cost of the product. Shipping costs are an important factor that affects buyers’ purchasing decisions. Only when sellers can provide certain logistics discounts to buyers can their products have a competitive advantage and win the favor of buyers. If the freight discount is too low or there is no freight discount, it will be very detrimental to the seller’s success.
3. Prevent freight price fluctuations and set reasonable freight discount rates
On the one hand, basically the fuel surcharges of all major express delivery modes will be adjusted at the end and beginning of every month. (The back-end system of the AliExpress platform will automatically adjust, and sellers basically don’t have to spend any energy on this.) On the other hand, the discount quotations given by each freight forwarder will also be adjusted frequently, and there is no fixed time point.
Therefore, the platform recommends that the logistics discount set up can be slightly more expensive than that offered by the freight forwarder. At the same time, pay attention to maintaining smooth communication with the freight forwarder and adjusting the freight settings in a timely manner (use the batch freight modification tool to easily modify the settings).
4. It is recommended to customize shipping rates and set shipments to popular countries
For new sellers, the platform recommends that when setting the shipping type, choose only developed countries in Europe and the United States that are more concentrated with buyers. Country shipping. First of all, most buyers on the platform are mainly from developed countries such as Europe and the United States; secondly, shipping costs in remote areas are relatively expensive, which may cause losses to sellers; at the same time, logistics methods such as EMS, which have relatively favorable shipping costs, may not be able to Ensure that goods can be successfully delivered to relatively remote countries: Finally, the logistics freight rates in developed countries in Europe and the United States are basically the same. For shipments to developed countries in Europe and the United States, it is more suitable to set free shipping, thereby improving the seller’s product competitiveness.
5. Several freight types
(1) Standard freight: The platform calculates freight according to the official quotation given by each logistics service provider. The factors that determine freight are usually: the place of delivery of the goods, the weight of the packaging of the goods, and the volumetric weight of the goods. If the seller offers discounts for different shipping methods, the platform will add discounts to the official freight and present the calculated freight value to the buyer who placed the order.
(2) Logistics discount (reduction or exemption): When contacting the freight forwarding company, the freight forwarding company will give a certain discount (the amount of the discount depends on our agreement with the freight forwarding company, you can also use the platform Discounts for online shipments) Sellers can fill in this discount information in the shipping discount content of the product to attract buyers to place orders.
(3) The seller bears the shipping cost: that is, free shipping. The seller can add the shipping cost to the product price, and the words “Free Shipping” will appear on the buyer’s display page to attract buyers to place orders.
(4) Customized freight: Sellers are free to choose to set different freight types for different countries, including standard freight, seller-borne freight or custom freight; they can also choose according to their own buyer group Distribute to determine shipping costs to attract your main group of buyers.
In order to facilitate novice sellers, the system has a default novice shipping template (Shipping Cost Template for New Sellers). When we don’t know how to set the shipping cost template, we can use this template first. In the open interface Fill in the freight template name (cannot enter Chinese) and click the “Save” button, so that we create a new freight template.
Click the “Edit” button and check China Post Registered Air Mail under “Standard Logistics” in the interface that opens (offline parcels are not allowed to be sent by surface mail).
Select “Customized Shipping Rate” in the China Post Air Mail line and enter the “Freight Rate Combination 1” interface. Each shipping rate combination consists of two parts: one is the country to which it is sent, and the other is How shipping costs are calculated. There are two ways to select a country: selecting a country by region and selecting a country by region.
As a novice seller and a newly opened store, in the early stage, you can set up only one free shipping template for the entire store, and you only need to select the popular countries marked in red according to the region.
All countries in the world are divided into ten zones, and the logistics freight within the same zone is the same. Generally speaking, the most sellers on AliExpress are in areas 1 to 5, with fewer sellers in areas 6 to 8. The last two areas are rarely encountered. When selecting countries by region, you can refer to the following method.
Asia: Select all countries or countries in red font.
Africa: Only South Africa is in the top 8 regions. Do not choose all of Africa or only choose South Africa
North America: Countries in red font (Canada, Mexico, the United States).
Europe: Among the countries in red font, Albania, the first one, belongs to the ninth region, so it is not selected and all countries in red font except Albania are selected.
Oceania: Select the country in red font (Australia, New Zealand).
South America: Choose Argentina, Brazil, Chile, and Peru.
After selecting the country, select “Seller bears the freight” as the freight type, click the “Confirm Add” button and then click the “Save” button to complete the setting of freight combination 1. Okay, we have set the free shipping level, which is combination 1. Set the shipping fee at a level of 100 to 120 yuan, click the “Add a shipping combination” link, and then follow the steps above to select a country. Select “Customized Freight” for the freight type, enter the first weight and additional weight freight according to the logistics company’s quotation, and click the “Confirm Add” button. The second level has also been set. Set third level.
Click the “Save” button, then the freight template for China Post registered small parcels is set. Next, we set a freight template for commercial express delivery (taking DHL as an example). In “Fast Logistics” ” and select the “DHL” option.
Click the “Custom Shipping Fee” button, select the shipping country, check all red countries, and then select the shipping cost calculation method.
Click the “Confirm Add” button to set standard shipping costs for the selected countries. Click the “Save” button and the freight template will be set. When uploading products, you can directly select the freight template we have set.
Special reminder: After modifying the freight template, the freight of all products using this freight template will be automatically updated. The freight of products participating in the event will not be updated after the freight template is modified, and it will not take effect until the end of the event.