1. Category misplacement
(1) Definition: It means that the actual category of the product is inconsistent with the category selected to publish the product.
Such errors may cause products to be displayed in the wrong category on the front desk of the website. The platform will standardize and process them, prompt sellers to check the information of misplaced products and make modifications, and will also remind sellers of newly issued products. Product category information must be filled in correctly.
(2) The specific cases are as follows:
The mobile phone case was mistakenly placed in the cosmetic bag “Cosmetic Bags & Cases”. The correct category should be: Phones & ; Telecommunications) >Mobile Phone Accesso-ries & Parts >Mobile Phone Bags & Cases.
(3) How to avoid category misplacement.
Sellers can refer to the following practices to avoid misplacement of categories during the product release process: understand the various industries and categories of each layer of the platform, know the products they sell, and understand the physical aspects of the products they sell. In terms of attributes, which category should be placed under it? For example, if you are going to sell mobile phone cases, you should know that it belongs to the category of mobile phones. You can check the display categories of such products online through product keywords as a reference. Check the recommended category hierarchy layer by layer based on the products you want to publish. You can also refer to using product keywords to search recommended categories, so as to select the most accurate category in the category recommendation list. When publishing, be sure to correctly fill in the important attributes of the product ( Post forms are marked with an asterisk* or a green exclamation mark).
(4) Penalty for misplaced categories
For products misplaced in categories, the platform will be ranked lower in the search rankings and the product will be recorded in the search for cheating and illegal products In the total number, when the store’s search for cheating and illegal products reaches a certain amount, the entire store will be given a lower search ranking to varying degrees; if the case is serious, the store will be blocked; if the case is particularly serious, the account will be frozen or directly closed. .
2. Wrong selection of attributes
(1) Definition: When a user publishes a product, the category is selected correctly, but the selected attributes are inconsistent with the actual attributes of the product.
This type of error may cause products to be displayed under wrong attributes on the front desk of the website. The platform will standardize and process them, prompt sellers to check the information of misplaced products and make modifications, and also remind sellers that newly released products must Fill in the attribute information correctly.
(2) The specific cases are as follows:
Case 1: The product is short sleeve, but the seller selected the full attribute value of the attribute sleeve length when the product was released. During front-end navigation, when the user selects full, it will be displayed, which is a type of wrong exposure and affects the transaction conversion of this product.
Case 2: The collar type of the product is not “V-neck”, but the user selected this attribute value when publishing, causing the product to appear when the user selects “V-neck” for navigation.
(3) How to avoid wrong selection of attributes.
Sellers can refer to the following practices to avoid mis-selecting attributes during the product release process.
It is necessary to have an understanding of the attributes set in various industries on the platform and understand what they are selling. What are the physical attributes and marketing attributes of the product? For example, a “T-shirt” may have attributes such as “color, size, material, sleeve length, collar type” and so on. You can check the display attributes of such products online through product keywords as a reference. Choose a good category according to the product you want to publish, and consider the attributes to be selected when publishing one by one, to avoid wrong selections and omissions, such as forgetting to select the “sleeve length” attribute when publishing the product; avoid multiple selections, such as selecting a product without style attributes. Bohemian style.
(4) Penalty for wrongly selected attributes. For products with wrongly selected attributes, the platform will place them lower in the search rankings and record the products in the total number of products that violate the rules of search fraud. When the store reaches a certain amount of products that search for cheating violations, the platform will give the entire store a different If the circumstances are serious, the store will be blocked; if the circumstances are particularly serious, the account will be frozen or closed directly.
3 Title stuffing
(1) Definition: Refers to the behavior of using keywords multiple times in product title descriptions.
(2) Specific cases are as follows:
The description of the product uses the same or similar keywords.
(3) How to avoid title stuffing
Product titles are an important factor in attracting buyers to the product details page. The number of words should not be too many. It should be as accurate, complete and concise as possible, and use a complete sentence to describe the product. Don’t use the same word multiple times, and don’t pile up words with the same meaning.
The description of the title should be a complete and smooth sentence, such as describing a wedding dress: Ball Gown Sweetheart Chapel Train Satin Lace Wedding Dress. This includes the collar type, outline shape, tail style and material of the wedding dress. Use Wedding Dress to express the core keywords of the product to form a complete sentence (4) Penalty for title stacking.
For products with stacked titles, the platform will place them lower in the search rankings and record the products in the total number of products that search for cheating and violating products; when the store’s search for cheating and violating products reaches a certain amount, the platform will give The search rankings of the entire store will be lowered to varying degrees; if the circumstances are serious, the store will be blocked; if the circumstances are particularly serious, the account will be frozen or closed directly.
4. Title category does not match
(1) Definition: It means that some keywords in the product category or title do not match the actual products sold.
(2) Specific case: There are keywords in the title that are inconsistent with the actual product being sold. The actual product attribute word should be Wedding Dress, but Flower Girl Dress appears in the title, which is obviously inconsistent with the title. The item sold does not match.
(3) How to avoid inconsistency in title categories.
Please first check whether the product category is selected correctly, and secondly check whether there are keywords in the title that are inconsistent with the actual products sold. The product title is an important factor in attracting buyers to the product details page. The number of words should not be too many. It should be as accurate, complete and concise as possible, and use a complete sentence to describe the product.
(4) Penalties for inconsistent title categories.
For products whose title categories do not match, the platform will place them lower in the search rankings and record the products in the total number of fraudulent and illegal products; when the store reaches a certain amount of fraudulent and illegal products, the platform will The entire store will be given varying degrees of lower search rankings; if the circumstances are serious, the store will be blocked; if the circumstances are particularly serious, the account will be frozen or closed directly.
5. Misplacement of the five categories of black goods
(1) Definition: refers to the five categories of special goods that are not placed according to regulations: order links, freight difference links, gifts, deposits, and new product notices. to designated special release categories.
(2) The specific cases are as follows:
Case 1: Special order link. The special order link is not placed under the Special Category as required, but under the normal category.
Case 2: Freight link. The shipping fee link cannot be placed under the normal category, but should be placed under the Special Category.
Case 3: Giveaway. Gift links should also be placed under the Special Category
Case 4: purchasing on behalf of others. Products purchased on behalf of others cannot be placed under normal categories.
Case 5: New product preview. Pre-sale products cannot be placed under normal categories (3) How to avoid misplacement of Black Five products.
The correct publishing category for these five categories of products on the platform is Speial Category. When sellers publish these five categories of products, please put them in the Special Category for the convenience of buyers. Be able to quickly and purchase the product you need in order to successfully complete the transaction. Do not place it in other categories.
(4) Penalties for misplacement of black goods.
For Black Five products that are misplaced in the category, the platform will block them in the search rankings and record the products in the total number of fraudulent and illegal products. When the store searches for fraudulent and illegal products, the total number of products reaches a certain level. After the amount is collected, the entire store will be given varying degrees of lower search rankings; if the circumstances are serious, the store will be blocked; if the circumstances are particularly serious, the account will be frozen or directly closed.
6. Duplicate distribution of goods
(1) Definition: Products must have obvious differences in fields such as titles, prices, pictures, attributes, and detailed descriptions. If the pictures are different but the product title, attributes, price, detailed description and other fields are the same, it will also be regarded as duplicate distribution.
If you need to set different packaging methods for certain products, the published quantity shall not exceed 3, and the excess products will be regarded as duplicate distribution.
The same seller (including accounts owned or actually controlled on the AliExpress website) is only allowed to publish online products for each product, otherwise it will be deemed as violating the policy of duplicate listing.
(2) The specific cases are as follows:
Case 1: The same product from the same seller, the main image of the product is exactly the same, but the title, attributes, price and other information are highly similar. is duplicate information.
Recommendation: During the process of publishing products, please do not publish the same product multiple times. For sellers with serious duplication of products, or sellers who have a large number of duplicate products in the store and never modify them. , the platform conducts an overall search ranking for all products in its store (including illegal products and non-violating products). In serious cases, the account will be frozen or closed.
Case 2: The same product from the same seller, the product has pictures from different angles as the main image, but the title, attributes, price and other information are highly similar and are regarded as duplicate information.
Case 3: The same product from the same seller, the main image of the product is with packaging and without packaging, but the title, price, attributes and other information are highly similar and are regarded as duplicate information.
Case 4: The same product from the same seller, the size of the main product image is different, but the title, price, attributes and other information are highly similar, which is regarded as duplicate information.
Suggestion: When publishing such products, you can set one of the pictures as the main picture, and put other pictures with different display methods in the sub-pictures or detailed descriptions to improve the quality of product information description.
Case 5: For the same product from the same seller, the main image of the product is a different color, but the title, attributes, price and other information are highly similar and are regarded as duplicate information.
Suggestion: When publishing such products, you can check the color attributes to fully display the different color attributes of the products and facilitate buyers to purchase.
Case 6: Different products from the same seller have different main images of the products, but the title, price, attributes and other information are highly similar and are regarded as duplicate information.
Suggestion: When publishing different products, please distinguish them in the titles, attributes, prices and detailed descriptions, and accurately describe the core information of the products. Please do not directly copy the information of published products.
Case 7: Different products from the same seller, with the same main image and title, but different attributes and other information, are regarded as duplicate information.
Case 8: Different products from the same seller have the same main image and attributes, but different information such as titles, and are regarded as duplicate information.
Recommendation: When publishing products, do not publish the same product multiple times; for different products, please do not directly quote the main image of an existing product or directly copy the title and attributes of an existing product when publishing. ; Different products, in addition to showing differences in the main image, must also fill in the key information of the product in terms of title, attributes, detailed description, etc., to distinguish them from other products.
(3) Penalties for repeated distribution of products
For products that are repeatedly distributed, the platform will be ranked lower in the search rankings, and the product will be recorded in the total number of search fraud-violating products. , when the store’s search for cheating and illegal products reaches a certain amount, the entire store will be given varying degrees of lower search rankings; if the case is serious, the store will be blocked; if the case is particularly serious, the account will be frozen or directly closed.
7. Advertising products
(1) Definition: For the purpose of promoting a store or product, the publication has an advertising nature (including but not limited to product titles, pictures, detailed description information (such as contact information or non-AliExpress third-party links, etc.) to attract buyers to visit, but the product description in the information is unclear or there is no actual product.
(2) Specific case: There is an external link address in the title.
(3) Penalties for advertising products.
For advertising products, the platform will block them in the search rankings and record the products in the total number of products that violate the rules of search fraud. When the store reaches a certain amount of products that violate the rules of search fraud, it will be given to the entire store. Search rankings of varying degrees will be dealt with at the lower end; if the circumstances are serious, the store will be blocked; if the circumstances are particularly serious, the account will be frozen or closed directly.
8. Description discrepancy
(1) Definition: Refers to the obvious inconsistency between titles, pictures, attributes, detailed descriptions and other information, and the information is suspected of fraud.
(2) The specific cases are as follows:
Case 1: The seller sets the freight to calculate the freight in small packages to reduce the entire cost of the product, but also marks the need for this discount in the detailed description Reaching a certain quantity will deceive the buyer and increase the seller’s risk after delivery.
Case 2: The attribute description of the actual product sold is wrong
Case 3: The main picture of the product does not match the detailed description picture
Case 4: The title is minimum The order quantity does not match the set minimum order quantity. Case 5 shown: The title packaging method does not match the actual set packaging method.
Case 6: Abuse of brand words to describe the phenomenon
For example, the seller has passed the trademark qualification application and review of brand X in the glasses category, and filled in brand X in the Brand Name, but actually in Publish the Ya brand in product titles and product pictures without AliExpress’s permission; or fail to apply for trademark qualifications for any brand, but actually abuse the brand without the platform’s permission to use in product titles and product pictures, etc.
(3) Penalties for inconsistent descriptions
For products with inconsistent descriptions, the platform will place them lower in the search rankings and record the products in the total number of search fraud-violating products. After the store searches for cheating and illegal products in total reaching a certain amount, the entire store will be ranked lower in search rankings to varying degrees; if the case is serious, the store will be blocked; if the case is particularly serious, the account will be frozen or closed directly.
9. Unit of measurement cheating
(1) Definition: When publishing a product, setting the unit of measurement to a unit that is obviously inconsistent with the regular sales method of the product; or changing the title or description of the product The packaging is also used to calculate the sales quantity, and the product price is evenly distributed on the packaging to mislead buyers.
(2) The specific cases are as follows:
Case 1: The seller displayed 120 pieces of shoes for sale. According to common sense, shoes are not sold by the unit. The buyer thinks that he received 120 pairs of shoes, but the seller only sent 60 pairs of shoes, and claimed that the 120 pieces of shoes stated is equal to 60 pairs of shoes, as shown in Figure 3 -26 shown.
Case 2: The seller counted the packaging as the sales quantity in the title, causing the buyer to mistakenly think that the unit price was very low, as shown in Figure 3-27.
(3) Penalties for cheating on units of measurement.
For products whose units of measurement are cheated, the platform will place them lower in the search rankings and record the products in the total number of products that violate the rules of the search fraud. When the store reaches a certain amount in total, it will be given a reward. The search rankings of the entire store will be lowered to varying degrees; if the circumstances are serious, the store will be blocked; if the circumstances are particularly serious, the account will be frozen or closed directly.
10 Products at Super Low Prices
(1) Definition: Refers to sellers posting products at a low price that deviates greatly from the normal sales price to attract buyers’ attention when sorting by default and price. , defrauding exposure.
(2) The specific cases are as follows:
Case 1: The seller released a 68 mobile phone. After being filtered by the lowest price conditions, it was sold at a price of US$0.01 under Free Shipping.
Case 2: Falsely setting the packaging method to reduce the unit price of the product. For example, the seller sets the minimum order quantity for 7-inch tablet computers to 8,000 pieces (1Lot = 8,000 pieces), and the selling price of each item is US$0.01, but the actual sales price of each item is the price of 1Lot (US$80).
Case 3: The seller’s store released a large number of clothing products, which were significantly lower than the market price. Some products have generated a large number of orders, but the seller may not have shipped them or actually not shipped them.
Case 4: There are a large number of products with abnormal discounts in the seller’s store, and the discounted prices are significantly lower than the market price.
(3) Penalty for ultra-low prices.
For ultra-low-priced products, the platform will place them lower in the search rankings and record the products in the total number of products with search fraud violations. When the store reaches a certain amount of products with cheating violations, a reward will be given. The search rankings of the entire store will be lowered to varying degrees: if the circumstances are serious, the store will be blocked; if the circumstances are particularly serious, the account will be frozen or closed directly.
11. Super high price of goods
(I) Definition: Refers to the seller posting the goods at a high price that deviates greatly from the normal sales price, attracting the attention of buyers when sorting by default and price. Steal exposure.
(2) The specific cases are as follows:
Case: The X18i mobile phone is several times higher than the normal selling price.
(3) Penalty for ultra-high-priced products
For ultra-high-priced products, the platform will place them lower in the search rankings and record the products in the total number of products that violate search fraud rules. When the store’s search for cheating and illegal products reaches a certain amount, the entire store will be given varying degrees of lower search rankings; if the case is serious, the store will be blocked; if the case is particularly serious, the account will be frozen or closed directly
12. Shipping fee discrepancy
(1) Definition: Refers to the behavior in which the shipping fee set by the seller in the title and shipping template is lower than the actual shipping fee charged.
(2) The specific cases are as follows:
Case 1: The normal sales price of a wedding dress is US$159.47, but the seller sets the product price to US$0.01 and the shipping fee to US$159.46.
Case 2: Free Shipping is marked in the title, but the actual product does not provide free shipping for any country or only provides free shipping for some countries.
If free shipping is only available for some countries (not all countries), it is recommended that the seller make corresponding free shipping settings in the shipping template instead of writing free shipping directly in the title, which may easily cause other problems. After seeing the title, buyers from the country also think that shipping to that country is free, causing misunderstandings and disputes.
Case 3: Commercial express delivery of the product is free, but the total selling price of the product is lower than the minimum standard express fee.
(3) Penalties for inconsistent shipping costs
For products with fraudulent shipping costs, the platform will place them lower in the search rankings and record the products in the total number of products that violate the rules of search fraud. After the store searches for cheating and illegal products in total reaching a certain amount, the entire store will be ranked lower in search rankings to varying degrees; if the case is serious, the store will be blocked; if the case is particularly serious, the account will be frozen or closed directly.
13. SKU (Stock Keeping Unit, stock keeping unit) cheating
(1) Definition: It refers to the seller deliberately circumventing product SKU setting rules and abusing product attributes (such as packages, accessories) etc.), setting prices that are too low or unreal to rank products higher (such as price sorting); or placing different products in the attribute selection area of the same product.
(2) The specific cases are as follows:
Case 1: Putting different products for sale in one link (such as touch pens and mobile phone cases).
Case 2: Put normal products and products that are not supported for sale (or are abnormal) in the same link for sale. The fixed price of this product is US$0.01/piece, which is the price of other SKUs, which is SKU cheating.
Case 3: Put regular products and product accessories (such as watches and watch boxes) for sale in one link.
Case 4: Bundle products with different attributes into different packages or bundle other accessories and sell them in one link.
Case 5: In the complete mobile phone category, customized buyers who aim to rank higher rarely purchase packages such as bare-metal packages and packages without any accessories (including but not limited to).
(3) Penalty for SKU cheating.
For products with cheating SKUs, the platform will place them lower in the search rankings and record the products in the total number of products with cheating violations. When the store reaches a certain amount of products with cheating violations, the platform will give the entire Stores with different degrees of search ranking will be dealt with at the lower end; if the circumstances are serious, the store will be blocked; if the circumstances are particularly serious, the account will be frozen or directly closed.
14. Replacing products
(1) Definition: Refers to releasing other products (including products) by modifying the title, price, picture, category, details and other information of the original product (new products should be re-released), which may mislead buyers; however, if the modification only involves supplements and corrections to the original product information and does not involve product replacement, it will not be regarded as a “replacement of the product” Behavior.
(2) Specific case: Seller A sells mobile phones with a price of 36 to 42 US dollars. The information displayed in the “Sales History Record” is 30transaction (3525 piece), and the product measurement unit is piece, and Product measurements shown in reviews are in Lots.
(3) Penalties for replacing goods.
After being identified by the system or reported as suspected of product replacement by others, and verified by manual secondary verification, the platform will clear all sales records of the product and rank the product lower; if there are repeated sales hype situations, the platform will have reserves the right to remove or delete the product, and reserves the right to impose overall penalties on the seller/store.