Under various favorable conditions, the Southeast Asian e-commerce market is being sought after. It is being regarded as the “next shining star” by many sellers for its significant advantages. E-commerce is developing rapidly and has broad market prospects in the future.
The Southeast Asian e-commerce market has huge consumption power
Southeast Asia is currently one of the most dynamic regions in the world. Its economic development has a solid foundation and is growing rapidly. Southeast Asia ranks fourth in the global GDP, second only to the United States, the European Union and China. Southeast Asia ranks third in population, second only to China and India. At the same time, the population structure is young, with a high proportion of people aged 20-49. Among them, Indonesia has a population of more than 260 million people, which has an absolute population advantage and is the country with the most market potential in Southeast Asia. In addition, Malaysia, Indonesia, Thailand and the Philippines also have the characteristics of high demographic dividend, high penetration rate of smart phones and long per capita Internet time, which are the basis of potential e-commerce consumption power. In addition, although Southeast Asia is developing rapidly, the proportion of e-commerce sales in the overall social retail sales in Southeast Asia is still very low. It is self-evident how great the consumption power of the Southeast Asian market is. It is estimated that the retail market size in Southeast Asia will be 20 times higher than the approximately US$5 billion in 2015, exceeding US$100 billion in 2025.