Amazon mentioned in the report on optimizing the discoverability of sellers’ product listings that “buyers must find sellers’ products before buying, and search is the main way for buyers to achieve this”, but it is not the only way.
Therefore, the factors that affect Amazon’s search algorithm can be interpreted from the following three levels, each of which contains multiple factors!
1. LISTING weight itself (80%)
No matter what you do, the foundation is very important, so building high-quality, high-quality high-quality building LISTING copy is the foundation. With the foundation, you can polish the superstructure.
So in the superstructure, there are 20 ranking factors affecting LISTING weight and SKU customer search results.
2. The health level of the seller’s Amazon account (precondition)
The health of the account is the prerequisite for the seller to do Amazon store. If the store reduces power, restricts traffic, or the link is deleted due to certain factors, it will affect the sales link of the seller’s store!
Whether it is FBA or FBM, sellers must ensure the health of their accounts. For the health of FBA/FMB accounts, this indicator should be strictly controlled within the indicator range specified by Amazon.
There is also the negative feedback rate of the product. Check product feedback data regularly and optimize and upgrade customer feedback points. If the negative feedback rate is too high, don’t think it is unimportant. LISTING is at risk of being removed from the shelves, not to mention competing with peers!
3. LISTING off-site weight, that is, off-site promotion (20%)
From the launch of Amazon video ads in the past few years, DSP after the ad type, and the launch of the advertising attribution section in the background advertising system, it is enough to see that Amazon is paying more and more attention to the weight of the off-site.
Each seller has a different basic situation of e-commerce and the time, energy and way of thinking about problems he has spent. Sellers should flexibly combine their own situation and think more and try more.
The above is an interpretation of the factors affecting Amazon’s search algorithm shared with sellers, hoping to be helpful to Amazon sellers. Lianlian International always pays attention to every little thing of sellers, and will bring articles on related aspects in future articles to help sellers operate better.