Noon is a local e-commerce platform in the Middle East jointly invested by Mohammed Alabbar, the founder and chairman of Emaar, the largest real estate company in the Middle East, and PIF, the Saudi sovereign fund, with a $1 billion investment. Noon officially started operations in September 2017. It currently has two sites, the UAE site and the Saudi site, and implements localized operations in English and Arabic. It will cover the entire e-commerce market in the Middle East in the next five years.
Currently, Noon has a team of more than 700 people, distributed in the UAE, Saudi Arabia, China, India, Sri Lanka and other countries. The categories provided by the Noon platform include clothing, electronic products, cars, outdoor products, toys, kitchenware, and books.