Independent station is a popular word in the cross-border circle in recent years. As the name suggests, it is an independent website. Now, whether it is B2B or B2C, it is actually very necessary to have an independent station. The biggest advantage is that it is not bound by the platform rules.
The following is a comparison between a shopping mall and a specialty store in the entity, so that everyone can understand the meaning of an independent station more intuitively.
The platform is equivalent to a shopping mall, which has many shops. As long as the conditions are met, we can undertake a certain store and sell products. However, the rules of the mall will always change, such as there may be adjustments to the rent, there may also be changes in the commission percentage, etc. Every store in the mall must abide by the unified rules of the mall in order to enjoy the huge traffic brought by the mall itself.
The independent station is equivalent to a specialty store. The store is your own, you can decorate it however you want, only sell your own products, and the users are loyal users of your own products. From purchasing to logistics to delivery, you are responsible for it yourself. There is no support from a third party. There may be more clues in the initial stage, but once the marketing promotion is done, it may be crowded.