Large companies can usually do this by purchasing professional services or setting up special departments, but for some small e-commerce websites that are just starting out, SEO is a difficult problem that needs to be solved by themselves. The following shares 10 strategies for small self-built websites to increase traffic through SEO, which will help everyone to understand SEO so that they can be more professional when connecting with professional services in the future.
Now, let’s assume that we want to build a small residential rental website targeting the UAE market.
Determine attractive products or services.
First, through Google search, check the number and situation of existing similar platforms, and explore the unique selling points and breakthroughs of your products and services by studying competitors’ platforms.
Through Google Trends, we can determine that this is a growing market. The number of searches for the house for rent (apartment rental) is increasing in this area, and we can see the sub-regions where most search users are located: Dubai, Sharjah, Abu Dhabi, and Ajman.
You can also use Google Trends to determine that users frequently search for or are interested in hotel-style apartments. In this way, by filtering the listing addresses of similar websites, you can find that in Saudi Arabia, there is only one website that provides this type of house for rent. So if we create a product detail page with more listings for serviced apartments in Saudi Arabia than similar websites, our platform ranking may rise.
Determine the type of target audience.
Most websites target all consumers, so the information they convey is universal. But for sellers, it is necessary to carefully determine the categories of target groups, such as singles, DINKs, families with children, or large families.
Each type of target user has different needs and tastes. They may enter different keywords in Google to express their ideas. The benefit of determining the target audience category is that we can focus all resources such as content, descriptions, images, pricing, etc. on a specific group.
Now let’s assume that our target group is backpackers. Since backpackers travel more frequently than ordinary tourists and visit multiple places on each trip, we can provide rental services for related items in multiple places. Going a step further, we can research their favorite travel destinations to offer nearby listings, while also ensuring that our rentals are properly outfitted for backpackers.
Reasonable prices, first-class experience.
Backpackers are very cost-conscious, so we want to make sure that the pricing of our listings is attractive to our target group. We also need to ensure that the platform is user-friendly so that backpackers can access the platform at any time during their travels.
Verify demand through Google Ads.
So far, we have only speculated on the business potential of the platform. Before investing more time and money, we must first verify the accuracy of our previous speculations. After researching competitor ads through Google Ads, you can create and emphasize your own brand values and product selling points. After that, we can group test the advertising effects of price, convenience, cleanliness and other selling points through different keyword combinations, and Google Will automatically change the evaluation, select the best effect of the effect.
Establish word of mouth. Take the initiative to commented that we can use the discounts of future leases as a reward. When users consult the same questions, you can set up automatically to reply to the relevant content and encourage users to share on social networks.
Optimize page content. ) Site map We also need to be on various webmaster tools 0 (Google Track website data in Google Search Console. Also tag videos so that they are more accurately presented in Google search results and help us build a rich video resource library.
Actively participate in social media.
When we post relevant information on our website, we can also send emails to subscribers and encourage them to follow us through social media to get more information and offers. At the same time, we also need to post some high-quality pictures on social networking sites such as Instagram and Pinterest. Every “fan” may bring more comments and attention, which can quickly establish a new content marketing channel.
Leverage “Internet celebrities” bloggers.
After creating a stable platform, with fixed products and easy-to-transmit resources and user feedback, you can start to focus on brand public relations. An optional way is to invite “Internet celebrities” and “big V” to settle in and review the product and share their own experience.
Track indexing.
We should spend an hour or two every week checking Google Webmaster Tools to confirm that our growing website content is being indexed and getting a considerable click-through rate.