In the previous policy section, we can see that Wish platform attaches great importance to the issue of intellectual property rights. Similarly, when merchants find that their products are sold on Wish platform without authorization, they can use the trademark protection function of Wish platform to protect their rights. This rights protection channel is applicable to merchants on any Wish platform or non-Wish platform.
Before applying for protection of your own intellectual property rights, if you are a merchant on Wish platform, please log out of your Wish account first, log in to merchant.wish.com or china-merchant.wish.com, and click the “Trademark Protection” button in the menu bar below.
Click the “Register Now” button.
After opening the registration page, first enter the brand name you own and sell, upload the brand authorization certificate of the product you sell in the “Proof of Authorization” section, and upload the brand intellectual property certificate in the “Proof of Intellectual Property” section. The uploaded file can be in PDF format or image format.
Next, fill in your registration information, enter your name, email address, user name, and password to confirm the password.
Then fill in your contact information so that Wish can contact you and verify your true situation when conducting an intellectual property review. Enter your contact address and phone number, and finally check the consent statement and click the “Submit” button to submit.
After the registered account is reviewed, open the link merchant.wish.com or china-merchant.wish.com, enter your username and password to log in to your account, and you can start to protect your brand products.
Next, let’s take a brief look at how to protect your brand’s intellectual property through trademark protection. After logging in to your account, you can see “Takedown Requests” in the upper menu bar, which is a takedown request. When you find that unauthorized brand products are being sold on Wish’s user app, and you want to remove these unauthorized products from your brand, click the “Takedown Requests” menu to create a takedown request.
The steps to create a takedown request are as follows.
(1) Fill in your request title in the first blank.
(2) Find the link of the infringing product on the Wish front desk, and add the link of the infringing product on the Wish platform in the second blank.
(3) Enter a brief description in the third blank.
(4) Finally, click the “Submit” button to submit and wait for the platform’s review.
After submitting all the removal requests, you can click the “Home” button to return to the home page and check the list of your removal requests. The list shows the review progress of your removal request, the number of infringing products, and other information. In the “Action” column at the end of the list, click the “View Detail” button to view the details of the request.