eBay, as the foreign trade B2C retail platform with the most close relationship with Chinese sellers, has been familiar to many cross-border e-commerce practitioners long before the term “cross-border e-commerce” was born. At present, the well-known cross-border e-commerce sellers, such as Global Easybuy, Banggu, Tongtuo, Youkeshu, Saiwei and other companies, all got their first pot of gold from eBay. There is no doubt that eBay, as the “root” of the origin of Chinese cross-border e-commerce sellers, has written the most colorful chapter in the history of cross-border e-commerce development.
But as we often say, in this world, the only constant is change. Times have changed. In recent years, with the rise of more and more cross-border e-commerce platforms, many sellers who originally focused on eBay have begun to gradually expand their business to other platforms.
In recent years, the eBay platform has maintained a momentum of year-on-year sales growth, and the overall volume is still huge. It is still a “giant” in the field of cross-border e-commerce, but it does face challenges from various competing platforms.