1. Repeated infringement will result in store closure
For merchants who repeatedly infringe intellectual property rights, if they infringe on a certain brand more than 3 times, the merchant will face the risk of having their store closed.
To prevent merchants from being affected by this policy, it is recommended to:
Avoid uploading infringing products.
Self-check all products on sale in the store, and remove brand information of unauthorized products from product pictures, titles and descriptions.
Take the counterfeit policy seriously and do not upload infringing products repeatedly.
During the product selection process, do not have any fluke mentality about publishing and selling popular products that may involve infringement, and operate Wish stores with integrity.
2. High-quality product rebate program
Wish recognizes that many merchants work very hard to provide high-quality products to their users. Every month, Wish will select the best products and give merchants a 1% rebate for orders that have not been refunded in the corresponding month. High-quality products will be selected based on good reviews, low refund rates, fast delivery times, and low customer problem rates. All eligible products will be automatically screened by the program. The review period is two months before the review. For example, orders from May 1 to May 31 will be reviewed in July.
Example 1
? Product A sells for $8 and shipping costs $2. The user pays $10.
? From May 1, 2015 to May 30, 2015, 100 orders were placed.
? Product A became a rebate product on July 15, 2015.
? As of July 15, 2015, 5 orders between May 1, 2015 and May 30, 2015 were refunded.
?The rebate amount that the merchant will receive is:
0.01×(100-5)×S10.00=S9.50
Example 2
? Product B is priced at $10 and the shipping fee is $5. The user pays $15.
?Product B generated 1,000 orders from May 1 to May 30, 2015.
? Product C is priced at $7 and the shipping fee is $3. The user pays $10.
?Product C generated 1,500 orders from May 1 to May 30, 2015.
?Products B and C both became rebate products on July 15, 2015.
?As of July 15, 2015, 65 out of 1,000 orders for Product B have been refunded.
?As of July 15, 2015, 45 out of 1,500 orders for Product C have been refunded.
?The rebate amount that the merchant will receive is:
0.01×(1000-65)×$15.00 +0.01×(1500-45)×$10.00=5285.75
Example 3
?Product D is priced at $10 and the shipping fee is $5. The user pays $15.
?Product D generated 1,000 orders from May 1 to May 30, 2015.
?Product E is priced at $7 and the shipping fee is $3. The user pays $10.
?Product E generated 1,500 orders from May 1 to May 30, 2015.
?Only product D became a rebate product on July 15, 2015.
?As of July 15, 2015, 65 out of 1,000 orders for product D have been refunded.
?The rebate amount that the merchant will receive is:
0.01×(1000-65)×$15.00=5140.25
3. User cancels order
To ensure the common interests of users and merchants, Wish stipulates that platform users cannot cancel orders on their own after placing an order for more than 8 hours. If users want to cancel an order after 8 hours, they must contact customer service to open a customer problem channel.
4. Fraud user appeal
When a merchant encounters a refund due to fraudulent users, they can appeal through the “User fraud” in the background. After clicking on the appeal channel, in addition to filling in the relevant logistics information, they also need to provide evidence of refunds by the same customer to prove that the user is a malicious user.
If the user has made multiple malicious purchases in the same store, the merchant can add examples when filing a complaint in the background, and at least one example must be provided as evidence.
5. Some customer issues are open
As we all know, Wish support, the customer service center established by the Wish platform around the world, has solved basic customer problems for most merchants, while also reducing the merchants’ personnel costs in customer maintenance. However, in order to solve basic problems of front-end customers faster and more effectively, the Wish platform has opened up functions such as order cancellation, modification of delivery addresses, change of product size and color, and other issues that merchants can solve quickly and easily. Merchants will see these customer issues directly in the background without having to relay them through Wish support. Merchants need to note that merchants must handle customer issues in a timely manner, and the response time to customer issues is also one of the Wish big data assessment criteria.