Wish platform started late, established in 2011, and transformed into a shopping platform in 2014 and attracted the attention of Chinese sellers.
Since its transformation into a shopping platform, Wish has aimed to build itself into a mobile shopping portal App, which is significantly different from other platforms in terms of development path, traffic source and shopping methods of consumers on the platform. In the actual sales data of the Wish platform, more than 95% of the orders come from mobile terminals.
Through the above analysis, it is not difficult to see that each platform is different in terms of rules, scale, target population, operating specifications, service requirements, etc., and each has its own advantages and disadvantages. From the perspective of cross-border e-commerce operation practice, each platform has many sellers who have achieved remarkable results.
Each platform has its own advantages and disadvantages. When choosing a platform, sellers must combine their own experience, preferences, funds and resource advantages to choose a platform that suits them.
Because the rules of each platform are different, the operating methods of different platforms are also very different. The operating experience on one platform does not have obvious reference and reference significance on another platform. Therefore, sellers should not “grasp” all platforms at the same time when choosing a platform. It is very difficult to operate multiple platforms simultaneously, which is not conducive to the rapid development of sellers.
As a cross-border e-commerce industry practitioner with many years of operating experience, I have the honor to personally participate in the operation of the above-mentioned platforms. Combining many years of operating experience and referring to the feedback from various seller friends around me, my personal opinion is that in the current cross-border e-commerce ecosystem, the Amazon platform is the most suitable platform for sellers to settle in, and it is also the platform most likely to allow sellers to grow rapidly and become bigger and stronger.