Through the above, sellers have already known how to open a store on the Wish platform. Below we will give a detailed introduction to the relevant features and details of the Wish platform.
4.2.1 Advantages and Features of Wish
Under normal circumstances, the product price has a greater impact on the seller’s product ranking, but the Wish platform has adjusted the price weight. Wish believes that for consumers who enter Wish to buy goods, price is not the most important factor. Therefore, Wish will neither favor big brands nor support small brands in product rankings. Product rankings rely entirely on buyers’ purchase data information.
When shopping on e-commerce platforms, consumers will choose their favorite platforms for various reasons. For example, when buying more expensive goods, consumers are more concerned about whether the product is genuine. In order to ensure the quality of the purchased products, consumers may choose Amazon, which has a certain guarantee on the brand.
Although Wish does not set a price limit for product rankings, it does not prevent it from becoming the most cost-effective platform among many cross-border e-commerce platforms.
Wish accepts almost all sellers who come to the platform, provided that the sellers have certain disposal rights over the products. On Wish, consumers can buy not only daily necessities but also handicrafts made by craftsmen.
In addition, the source of consumers on the Wish platform is relatively stable. According to statistics, the vast majority of Wish consumers come from social platforms, such as Facebook and Google. In order to better capture consumers, Wish uses a recommendation function, that is, Wish will collect data information from users of platforms such as Facebook and Google, and then provide product recommendations to users based on these data, so as to achieve the growth of customer traffic and sales.
As a platform, Wish only serves as a channel for users and consumers, and will not participate in the transactions between sellers and consumers. Therefore, the transactions on the Wish platform and the services provided to consumers are all carried out by the sellers themselves.
4.2.2 Wish search ranking rules
As a mobile-based App, Wish is significantly different from other platforms. Its biggest feature is personalized and accurate push. On Wish, the products seen by everyone who browses the platform are different.
Because Wish can be accessed directly through a Facebook account or a Google account, the platform will obtain some user information and label each person differently based on the user’s interest characteristics, social attributes, and historical records, and match them with the user’s demand labels and product labels.