As an online European and American shopping software, Wish has more than 100,000 consumers and is an emerging cross-border e-commerce platform based on APP. In recent years, Wish has gained super popularity in North America by focusing on the platform, and has attracted a large number of customers by relying on high quality and low prices.
4.1 How to open a store on Wish
Wish’s core business categories mainly include clothing, accessories, mobile phones, gifts, etc. Most of its products come from China, so many domestic sellers have chosen to join this e-commerce platform.
4.1.1 Wish’s store opening conditions
Wish does not have too many restrictions on the identity of sellers. Whether it is an enterprise or an individual merchant, or even some craftsmen and artists, as long as they can provide corresponding sales, production and other certificates, they can sell on the Wish platform as a seller.
In order to ensure the sales order of the platform, Wish restricts the goods for sale. For example, sellers cannot sell purely service-related products. The following is a detailed introduction to the requirements of the Wish platform for sellers.
I. Qualification Requirements
1. Self-service for sellers
Wish facilitates transactions between sellers and buyers, but Wish does not conduct transactions on behalf of merchants. All transactions and services are completed by merchants themselves.
2. Service products
Generally speaking, the Wish platform does not allow the sale of service products, but there are some exceptions.
(1) Products that cannot produce new, tangible, and actual products are not allowed to be sold. For example, tailoring, restoration or repair projects, as well as photo retouching or color correction, etc.
(2) Customization of physical products is allowed, such as a custom dress or a painting.
Products that violate the regulations will be deleted, related orders will be cancelled, and those who fail to change their ways will have their accounts closed.
3. Prohibited products
Merchants must comply with laws and regulations, and the products they sell, store content, and some restricted products must meet legal standards.
II. Required Materials
1. Materials to be prepared
When registering on the Wish platform, the materials to be prepared include business license, tax registration certificate, legal person ID card (original scan/photograph), and tax registration certificate (business registration certificate, director/legal person).
2. Requirements for information upload
(1) It is necessary to ensure that all uploaded images are original. Images uploaded to the Wish backend must be original images, with a normal size of less than 2M. There must not be any PS traces, and they cannot be scanned copies. They can only be uploaded in the form of images.
(2) When taking information pictures such as the legal person holding an ID card, the office area should be used as the background, and the focus of the photo should be on the ID card to ensure that it can be seen clearly after zooming in. Of course, the face should also be photographed in full, not just half, or just the forehead, etc.
(3) When uploading information such as business licenses, be sure to take a full picture, and it is best to leave some blank space next to it, so that the picture can be better approved by Wish.