Every seller wants to trade with his or her account in a safe state. However, in reality, not only eBay, but any e-commerce company has account association problems, and serious cases will be blocked by the e-commerce platform.
Account association refers to the identification of individuals or companies operating several accounts at the same time based on program algorithms. These accounts will be considered to be associated. The platform will monitor and record all the seller’s backend operations and determine whether multiple store accounts belong to the same seller by matching association factors.
For example, if the IP used by seller A on eBay is vacated by seller B, then eBay will think that the two accounts are from the same seller, and the accounts of sellers A and B are associated. As the number of eBay sellers continues to grow every year, the number of account association problems has also increased. Once detected by the platform, multiple stores of sellers may be blocked.
Account association is closely related to factors such as registration information, IP address, software environment, and PayPal association.
(1) Registration information. When registering a seller account, the platform needs to provide the company name/person in charge name, address, email address, credit card and other information. If all or part of this information is the same, there is a high probability that the accounts will be associated. Therefore, multiple accounts need to have different passwords to ensure security.
(2) IP issues. You cannot log in to multiple seller accounts under the same IP address, nor can you log in to the email address associated with the seller account. When using a computer to log in to multiple accounts, although the IP address will change each time, eBay will extract and audit the IP segment and port. If it detects that multiple accounts on the computer log in to the same MAC but the MAC remains unchanged, the association can be detected. An account needs to use a fixed IP address exclusively, and it must also be ensured that the same IP address has not been used by other merchants.
(3) Software environment. Cookics needs to be cleaned up and the system needs to be reinstalled if necessary. Use the local virtual service of the anti-association software system.
(4) PayPal association. Because PayPal is bound to multiple eBay accounts, once an account is restricted or blocked, all eBay accounts associated with PayPal will be reviewed. PayPal association leads to eBay association. Therefore, each PayPal should only be bound to one account.
(5) Other factors. Including human factors, accidental machine factors, etc. These factors are not controllable and sellers need to prepare anti-association systems in advance and check the machines every day.