To understand the traffic rules of Wish, we should first understand what information Wish pushes mainly.
(1) Title and description. Sellers refine the selling points of the product into the title. The description of the title, that is, the description of the listing, needs to be concise and clear.
(2) Picture. The picture is preferably square. The system recommends 800 x 800, but in actual operation, 600 x 600 can be considered, because Wish is mainly a mobile platform, and 600 x 600 is more suitable for the visual effect on the mobile screen, which improves the consumer’s browsing experience.
(3) Tag setting. The setting of tags mainly follows three principles, namely simplicity, summary, and clarity. The rule is: from large to small, from broad to precise. The setting of tags needs to be combined with the long-tail keywords of the product.
(4) Product price. The price of the product should be determined based on the market situation and should not be too high or too low. Generally speaking, products with high cost performance are more likely to be pushed by Wish. The price range of hot-selling products on the Wish platform is between US$15 and US$30.
In addition to understanding Wish’s traffic rules, sellers also need to understand the following factors that affect push notifications.
(1) Product conversion rate. If the product conversion rate is too low, the system will obtain less product information, resulting in lower exposure and less chance of push notifications. On the contrary, if the conversion rate is high, the system will obtain more product information, resulting in more push notifications.
(2) Product reviews. The higher the product’s positive review rate, the higher the store’s reputation, which will greatly increase the probability of the Wish system obtaining product information and being pushed.
(3) Product inventory. For the same product, products with stable prices and large inventories are more likely to be exposed first. At the same time, there is also the timeliness of logistics. Whether the order is processed in a timely manner and whether the delivery is in a timely manner can all affect the push notification of the product.
(4) Category division. By dividing product category attributes, sellers can have more traffic entrances.
(5) Internal message reply. This is reflected in the speed at which the seller replies to the internal message. The earlier the internal message is replied, the more likely the product will be pushed.