In overseas markets, overseas warehouses can complete local delivery, and local delivery is easier to gain the trust of buyers. When the price difference is not big, they are more willing to choose goods set up in overseas warehouses, because domestic goods have fast delivery speed and high security.
10.1 The significance of overseas warehouses to cross-border e-commerce
During shopping peak seasons such as holidays, orders surge, cross-border delivery efficiency will be affected, and package loss often occurs. In addition, during the holidays, the customs inspection policies of various countries are stricter than before, and the inspection speed is slower, which will delay the delivery time. The delivery speed is directly linked to the overall satisfaction of buyers with the goods. Overseas warehouses can minimize the logistics risks of cross-border e-commerce, thereby improving customer satisfaction and increasing transaction volume.
10.1.1 Speed up logistics
The return and exchange processing of overseas warehouses is efficient and convenient, which perfectly solves the problem of international return and exchange. The logistics cost of shipping directly from overseas warehouses to buyers, especially local shipments, is much lower than that of shipping from China.
Shipping directly from overseas warehouses can save the waiting time for customs clearance, reduce the manpower and material costs required for customs clearance by the shipping personnel, and if the goods are shipped locally according to the seller’s usual shipping method, customers can receive the goods within a few days. With the improvement of logistics speed, buyer satisfaction will also be positively improved, and accordingly, the phenomenon of buyers regretting and returning goods due to long logistics transportation time will be reduced, the actual sales rate of products will be increased, the transportation time will be greatly shortened, and the timeliness of logistics will be enhanced.
10.1.2 Improve product exposure
After foreign buyers place an order, the goods will be sorted, packed and transported by overseas warehouses immediately, which greatly speeds up the delivery time, avoids logistics shortcomings caused by special reasons such as holidays, enables cross-border e-commerce to achieve localized services, and thus improves the overseas competitiveness of cross-border e-commerce.
One advantage of overseas warehouses is that they can increase store sales. If e-commerce companies have their own warehouses overseas, local buyers will generally give priority to local spot goods that can be shipped immediately, because this can greatly shorten the delivery time for buyers, reduce the intermediate waiting time, and buyers’ willingness to buy will also increase accordingly.