Generally speaking, the hot-selling products of sellers are mostly seasonal products with distinctive characteristics that can meet the daily needs of consumers. These products reflect the strong demand desire of consumers. Enterprises can infer the products they should sell by paying attention to the products purchased by hot-selling sellers. Timely perception of customer needs and response to them are important parts of corporate business activities.
8.2.5 Create cross-border product lines
Creating cross-border product lines is essentially to solve the problem of what cross-border e-commerce should sell. Solving this problem will solve the problems of target customers, sales costs, competitors and profit gains of cross-border e-commerce companies. Cross-border e-commerce companies should determine the products to be sold according to the characteristics of the target market and build a solid product line based on customer needs.
So, how to build a cross-border product line for cross-border e-commerce companies?
First of all, the ultimate goal of the economic activities carried out by enterprises is to make profits. Therefore, when choosing new products, it is necessary to consider the profit that the product can bring. Only products that can bring high profits to the enterprise are worth building product lines for them.
Secondly, enterprises should clarify their target customers. Grasp the consumption characteristics of target customers, understand their favorite brands, and analyze the market share of these brands and other information. On this basis, at least the product structure should be reasonably arranged, seasonal products should be distinguished from main products, and a reasonable proportion should be allocated. Generally speaking, the main products account for 20%, the drainage products should also account for 20%, and the rest are normal products. According to this proportion, the products should be reasonably arranged to create a healthy product line.
Finally, cross-border e-commerce companies should continuously optimize and update products according to the sales of products, and finally form a complete cross-border product line. In this process, at least the product layout should be continuously optimized, the best suppliers should be selected, and the ability to control the supply chain should be gradually cultivated.