For overseas online and offline small and medium-sized retailers, DHgate is a good channel to quickly learn about the products of Chinese suppliers and directly purchase in small quantities.
6.2.1 Platform Advantages
With the popularization of mobile Internet, user consumption behavior has changed greatly. Online and offline multi-channel procurement and diversified consumer demand have become an irreversible trend. Small and medium-sized retailers also need to quickly adapt to changes in consumer demand. They need to obtain more purchase channels, and DHgate can solve the problem of diversified user demand very well.
For Chinese factories and wholesalers, buyers on DHgate are different from buyers on other B2C platforms. Buyers on other cross-border B2C platforms are final consumers. They are sensitive to prices, but it is not easy to establish loyalty. Most of DHgate’s buyers are small and medium-sized retailers, both online and offline. They are actually channels. Once these small and medium-sized retailers establish contact with sellers on DHgate, they will be relatively loyal, because DHgate will become one of their main purchase channels, and they will not easily adjust, especially when there are no more choices.
Based on years of translation data, DHgate.com has launched a translation AI in cooperation with Sogou, which has solved the cross-border communication problems of many merchants who are not good at foreign languages. Emails, internal messages and messages sent by foreign buyers using DHgate.com’s instant messaging tools will be automatically translated into Chinese. Sellers only need to reply in Chinese, and the messages received by foreign buyers will be in their own language. There is also another product, DHgate.com Cross-Trade Cloud, which can move DHgate.com stores directly to Amazon and Wish with one click. These two products do provide very good and convenient services for merchants.