AliExpress is an online trading platform built by Alibaba for the global market. It is called the “international version of Taobao” by many sellers. It is China’s largest export B2C e-commerce platform and the world’s third largest English online shopping website. AliExpress has covered buyers from more than 220 countries and regions, covering 30 first-level industry categories such as clothing, 3C, home furnishings, and accessories.
5.1 How to open a store on AliExpress
On AliExpress, individual sellers cannot open a store. Sellers need to register as a company and complete corporate certification through the company’s Alipay account.
5.1.1 AliExpress store opening conditions
AliExpress has two types of sales plans for merchants to choose from: standard sales plan and basic sales plan. A store can only choose one type of sales plan.
Special Categories are not open to investment separately, but adopt an accompanying admission system, that is, as long as the seller is allowed to join any major business category within the business scope of the special category, he or she can obtain the right to operate the goods in the special category.
5.1.2 AliExpress store opening process
1. Understand the entry standards of AliExpress
Only legally registered corporate users who can provide all relevant documents required by AliExpress for entry can enter AliExpress.
2. Prepare relevant materials for entry into AliExpress
(1) View and select the project you want to operate, and prepare the materials before entry;
(2) After the materials are prepared, follow the steps to complete the seller account registration and authentication.
3. Click “I want to settle in” to submit information and wait for the project settlement qualification review (initial review, re-review)
4. Pay the annual fee for category technical services
5. Apply for trademark qualification authority
After completing the above steps and passing the review, you can open a store on the AliExpress platform.