(1) To protect the rights and interests of consumers, sellers applying to operate trademark products must provide the trademark registration certificate, authorization letter or purchase invoice required by the system, and can only release trademark products after passing the review. Under these rules, “trademark” refers to a trademark that has obtained a trademark registration certificate or trademark acceptance notice issued by the statutory trademark management department.
(2) Access and operating restrictions for restricted trademarks. Stores shall not sell related trademarks suspected of unfair competition (“restricted trademarks”), that is, trademarks or brands belonging to any of the following types:
① The same or similar to existing brands, channels, businesses, categories, etc. on AliExpress;
② Contains industry names or generic names or industry hot search terms;
③ Contains brands of well-known people or place names;
④ The same or similar to well-known brands;
⑤ Pure graphic trademarks.
(3) AliExpress has the right to reject or terminate the application for entry for products with restricted trademarks that apply to be operated at the time of entry; for products with restricted trademarks that are already being operated, AliExpress has the right to require the relevant products to be removed from the shelves in accordance with the procedures specified in the seller rules.
(4) Access and operating restrictions on brands that affect consumer rights. If the brand you operate encounters the following situations during or after the entry, the platform will have the right to remove the brand’s products from the shelves in accordance with the seller rules and the brand will not be allowed to continue operating.
① The brand’s products are proven by AliExpress or a third-party professional organization to be produced by a manufacturer without production qualifications, or do not meet national, local, industry, or corporate mandatory standards.
② The brand is determined by AliExpress or a third-party professional organization to be a counterfeit of another person’s trademark, product name, packaging and decoration, company name, product quality mark, etc., or is likely to cause confusion or misidentification among consumers.
③ The brand has been proven to have a high dispute rate, high complaint rate, and low market recognition during its operation, and the average score of the brand’s product description is seriously lower than the industry average, which seriously affects the consumer experience. After being notified by the platform, there is no obvious improvement within one month.