Every consumer weighs the pros and cons when making a choice and compares different sellers. The same is true for sellers when choosing logistics service providers. Just as we choose a brand based on our spending power when buying a pair of shoes, sellers will also choose a more well-known logistics company based on their affordability. Fame is often achieved by building other dimensions, such as professionalism, service, and fees. Let’s take a closer look at several factors that have a greater impact.
(1) Professionalism. For a logistics company, warehousing, transportation, distribution, and the connection and management of various links can all reflect its professionalism. In addition, the ability to solve problems that arise during transportation, especially transit problems and overseas distribution problems in cross-border e-commerce, as well as last-mile delivery, are important evaluation indicators.
(2) Cost. The seller’s goal is to make a profit, so it is necessary to reduce costs as much as possible in each link, so as to increase profits in the final settlement. In cross-border e-commerce, logistics is a relatively important intermediate link and the intermediary for the completion of each transaction. Its costs are closely related to the seller’s turnover and final profits. In addition, the charges of logistics companies not only affect sellers, but also buyers’ shopping choices. Therefore, the cost is an important basis for sellers to select logistics service providers.
(3) Timeliness. As discussed earlier, one of the pain points in cross-border logistics is timeliness. If the selected logistics company is too slow, the bad shopping experience caused by the time cost will eventually fall on the seller, which will not only affect the seller’s current business, but also hinder its further expansion of business in the future.
(4) Service. The service of the logistics company is the link between sellers and buyers, but in this link, the seller is marginalized. In addition to the product itself, the buyer’s knowledge and understanding of the seller depends on the service provided by the logistics company.
Especially in a market environment such as cross-border e-commerce, logistics is a relatively important link in establishing trust between buyers and sellers, such as whether the goods can be delivered on time, and the response measures of the logistics company personnel to problems in the transportation and delivery process. If these cannot meet consumer expectations, negative factors will arise for the seller.