Different sellers sell products of different natures and types. Therefore, for merchants in cross-border e-commerce, just as they cannot imitate competitors’ pricing in competition, they cannot imitate the logistics models of other industries in the selection of product delivery methods, even if they are not competitors. Sellers need to choose logistics in a targeted manner based on the characteristics of their products, such as size, value, and fragility. The following are several ways to choose logistics based on product characteristics.
(1) Choose based on the size of the product. For relatively small products, such as postcards, registered mail can be used, but surface mail is not suitable. As for small pieces of clothing, daily necessities or cosmetics, surface mail, general express companies, post office express parcels or EMS can be chosen.
For large items, such as bedding, large bookshelves, beds, sofas, etc., if you choose postal express parcels or express companies, the cost will be relatively high, and it is not cost-effective whether the cost is borne by the merchant or the consumer. Therefore, it is better to use logistics consignment to ship the goods. Although the time cost is higher, this type of product often does not require a high time.
(2) The value of the product. For consumers who purchase valuable goods, cost should be secondary to logistics selection. If timeliness is not a consideration, safety is the most important factor in the selection of logistics methods. The first thing is to choose a reputable company, the second is to insure the goods, and the last is to take protective measures on the packaging.
(3) The timeliness requirements of goods. Many goods themselves have no timeliness requirements, but they may be urgently needed by customers. There is also a category of goods, such as fresh food, which has a certain shelf life. It is necessary to choose a logistics company with a complete refrigeration storage and transportation system to cooperate with.