Types of first pictures
By observing several Wish apps, we can find that Wish merchants can edit product first pictures in the following ways.
(1) Single large picture (with or without background). This method is suitable for products with small size and easy to highlight product details
(2) Model pictures (street scenes or set scenes). This type of picture is suitable for clothing and other products to show actual effects.
(3) Multi-color stitching (multi-color or multi-angle pictures of the same product). This type of picture is suitable for products with rich colors.
(4) Model + product picture stitching. This type of picture is suitable for products that need to show details and reflect the actual wearing effect.
If you are interested, you can also browse the app to see if there are other image processing methods. By learning these image processing methods, you can summarize your own image processing experience.
Summarize data and optimize existing products and subsequent products
By learning the above image processing methods, you can master the processing methods of a single product and a single type of image. But in practice, we often choose to mix and match multiple methods for a product.
Through continuous exploration and uploading of products to test which effect is best, you will find that each type of product has the most suitable first picture processing method. For example: for trendy apparel products, the click-through rate and conversion rate of products with models in the first picture are generally higher than those without models; and for shoes, the click-through conversion effect of multi-angle splicing pictures will be better than that of a single large picture.
Therefore, for each type of product developed, it is necessary to test various first picture methods according to the actual type of product, and select the most appropriate first picture after comprehensive analysis based on the click-through rate, conversion rate and other data within a certain period (in weeks) of the Wish backend, and apply it to the subsequent picture editing of the same type of products to obtain the best click and conversion effects.
For multi-color products, please adjust the first picture according to the number of orders for similar products, and choose the color with the largest number of orders. This will help increase the click-through rate, conversion rate and sales of the product.