Data is obtained from a variety of channels, and the channels used by merchants are:
(1) Other cross-border e-commerce platforms.
(2) Search data, bidding data and other information provided by various search engines.
(3) Third-party websites, such as Haiying Data and Miku.
Most merchants use these channels to find products and analyze keywords, prices, etc. Below are some useful data websites and software.
1. Google Trends (free)
https://www.google.com/trends/?hl=zh-CN
Function: It is a product research tool that can indirectly see the overall trend of the industry by viewing the number of keyword searches and change trends on Google. It helps to manage inventory and prepare stocks based on sales in previous years.
2. Google Keyword Planner (Google Keyword Planner, free)
https://adwords.google.cn/KeywordPlanner
Function: It mainly provides historical search data of Google search engine, which can be used for in-depth keyword research and find keywords that customers are concerned about.
3. Keyword Snatcher (charged)
http://www.keywordsnatcher.com/
Function: It is a very powerful keyword mining software that supports four search engines: Google, Yahoo, Bing, and ASK. As long as you enter keywords and select the target market, you can find many possible related long-tail keywords to help you enrich and optimize keywords.
4. Long Tail Pro (charged)
http://www.longtailpro.com/
Function: It is an SEO long-tail keyword auxiliary tool. Through the Google AdWords engine, it can capture keyword information in real time. It can not only capture the latest and most effective keywords and long-tail words, but also analyze the search situation and bidding situation of each word, which is very convenient.
After the data is aggregated, it needs to be made into a table. Taking jackets as an example, first list all the key attributes of the jacket, then subdivide the keywords according to each attribute, and then search by keyword, check the search data in each search tool, and list the following table based on the number of queries (the number can be a relative value).
By selecting data, you can get the best-selling styles, and in this way you can choose products more targeted.