For many sellers, product selection is always a difficult problem that bothers them. Before solving this difficulty, you can ask yourself, what is the purpose of product selection?
The purpose of product selection is to sell. To sell, you need to meet the needs of the market, so when selecting products, don’t just consider it from your own perspective, because the results from different dimensions will definitely be different.
We can approach product selection from two directions. The first is to select products within the site, and the second is to select products outside the site. Various platforms outside the site support product selection, and through these websites, you can observe the consumption of consumer groups.
In terms of the suitability of product selection, you must first understand the supply and demand index of the category in which your product is located. When choosing products, you don’t have to choose from the “blue ocean” category. Even in large popular categories, there will be many small categories that are “blue oceans”. For example, the 3C category is the most popular and “red ocean” category, but there are many small subcategories in the 3C category, and the market demand is also very large. Secondly, it depends on whether there is enough space in the market. Then the supply chain capabilities must also be improved to a certain extent, such as the independent development capabilities and production capabilities must be guaranteed to meet operational needs. In addition, it is also necessary to consider the comprehensive evaluation of the platform, whether the quality control system is complete, and the transaction index of the product on the platform, the purchase rate ranking of the product on the platform and other factors.
There are many ways and channels to select products, and each merchant has its own set of theories and channels.